Retail Observer

July 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JULY 2015 32 P R O M O T I O N S HAIER AMERICA ANNOUNCES EXECUTIVE PROMOTIONS Paul Riley promoted to senior vice president of sales & marketing and Sanjay Gupta to senior vice president and business unit leader, platform solutions Haier America, a new kind of appliance brand focused on home solutions designed for each stage of the emerging consumer's life, has announced the promotions of Paul Riley to senior vice president of sales & marketing and Sanjay Gupta to senior vice president and business unit leader, Platform Solutions effective imme- diately. Each will report directly to Adrian Micu, president and CEO of Haier America. Riley succeeds Rian Cain who has left the company to pursue other opportunities. "On behalf of Haier America, I would like to personally thank Rian for the many contributions he has made the last two years with the company," said Adrian Micu, president and CEO, Haier America. "Under his leadership, we have made significant progress in our ability to move the business forward." "Since joining Haier America in August 2014, Paul has done an excellent job developing Platform Solutions' go-to-market product commercialization and merchandising strategies," said Micu. "I am fully confident that Paul will provide the leadership necessary to continue our transformation towards more complex solutions focused selling—communicating a revitalized Haier brand message." "Since joining Haier America in August 2014 as vice president of Product Platform Development, Sanjay has been the driving force in finding solutions for the many product gaps that existed within our line," said Micu. "In his new role, Sanjay will be accountable for the overall competitiveness, profitability and strategic direction of our Platform Solutions business. In addition to complete P& L accountability, he will provide strategic, operational and collaborative leadership." The previous roles occupied by Mr. Riley and Mr. Gupta will not be filled. MEGA GROUP USA IS PROUD TO ANNOUNCE THE ADDITION OF BROOKE FELDMAN TO ITS MARKETING DEPARTMENT Brooke Feldman comes to MEGA Group with a background in marketing predominantly in the home furnishings and performing arts industry. She led digital marketing efforts for one manufacturer and elevated their prominence through social media, email campaigns and other interactive media usage. As a young professional, she has also served on boards and councils focused on sustainable living, best practices in digital communication, and the new initiatives promoting the fight against cancer. Feldman is also a contributing writer for RetailerNOW magazine focusing on next generation of home furnishings leaders. Most recently, Brooke joins MEGA Group from a mobile advertising firm, focusing on location-based, new technology marketing. Feldman also dedicates some of her free time to community theater projects as well as cultural organizations that promote good will on a local and national level. She is instrumental in helping these organizations market themselves to promote participation. "We're excited to have Brooke on board", said Jim Sendrak, MEGA Group's executive VP of marketing and consumer electronics. "She brings a skill set centered on new marketing PA U L R I L E Y S A N J AY G U P TA B R O O K E F E L D M A N

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