Retail Observer

RETAILOBSERVER.COM JULY 2015 26 M A N U F A C T U R E R [ N O T E S ] HAIER LAUNCHES URBAN KITCHEN SOLUTIONS AT DWELL ON DESIGN LA H aier, a global appliance brand focused on whole-home solutions for modern living, launched its UrbanKitchen Living line at Dwell on Design LA, the largest design industry event in the U.S. The new line showcases freestanding and built-in kitchen appliances, including true European convection ranges and wall ovens, designed specifically for kitchens in urban condos, small houses and micro-spaces. The Urban Kitchen Living launch is part of Haier's expansion into the small-space-living market. By providing standalone and bundled products designed to enhance day-to-day experiences in compact spaces, Haier recognizes—and celebrates— the increasing consumer shift to smaller, urban living spaces. "The American home is redefining itself—especially in urban settings," said Paul Riley, senior vice president of sales and marketing, Haier America. "We want to contribute to that redefinition with products designed for the challenges and opportunities that come with city living." The need for small-space solutions is rising as American consumers migrate to cities in record numbers. According to the U.S. Census Bureau, the nation's metro areas grew by about 2.3 million to 269.9 million people last year. "We are excited to launch our new line at Dwell on Design LA," said Riley. "This is a great event where we can share our vision for small-space living with both designers and consumers." Dwell on Design LA is a three-day trade show and conference held at the Los Angeles Convention Center. The event brings together hundreds of design professionals, approximately 400 exhibitors and more than 250 speakers. For two out of the three days, Dwell on Design LA is open to the general public. Visitors to the Haier exhibit saw freestanding and built-in Kitchen Living solutions designed specifically for small-space homes. FREESTANDING KITCHEN LIVING SOLUTIONS • 14.2 Cu Ft. 4-Door Refrigerator (HRB14M3BPS) with capacitive touch temperature controls • 24" 2.0 Cubic Foot Dual Fuel Range (HCR2250ADS) with True European convection • 24" Chimney Hood(HCH2100ACS) with 500 CFM Motor • 18" Built-In Dishwasher (HDBC100AFS) with stainless steel interior • 24" 2.0 Cu Ft. Combination Washer/Dryer (HLC1700AXW) with stainless steel drum • 1.0 Cu. Ft. / 1000 Watt Countertop microwave (HMC1035SESS) BUILT-INKITCHEN LIVING SOLUTIONS • 11.6 Cu Ft. Apartment Top Mount Refrigerator (HA12TG21SS) • 24" Gas Cooktop (HCC2230AGS) with stainless steel finish • 24" Chimney Hood (HCH2100ACS) with 500 CFM Motor • 24" Built-in Coffee Machine (HCA2570AES) with one-touch LCD display • 24" 2.1 Cu Ft. Single Left/Right Swing Convection Oven (HCW225LAES) • 24" Warming Drawer (HCD2400AES) with Push-to-Open door design Haier America, headquartered in Wayne, NJ, is a subsidiary of Haier Group, the world's #1 major appliances brand by volume as ranked by Euromonitor International 2014, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $32.1 billion in 2014. For more information, please visit www.haier.com or connect at www.facebook.com/Haieramerica and Twitter@haieramerica. RO

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