CityView Magazine

60 | March/April 2015 demand. ey work more with regional builders than ever before, and are ad- justing to fill the needs of this niche. Whether holding seminars or offering continuing education units, Lynne fo- cuses on making customers' lives easier – even with unorthodox approaches. "When the banks stopped lending mon- ey, we used our line of credit for custom- er loans. e banks didn't like that very much, but we did a great job," she said brightly. "It's a tough industry. Your skin can't be thin," said Lynne of her success in a traditionally male-dominated field. Of- ten the only woman in a room, she is motivated by challenge. "e best thing you can say to me is, 'You can't do that.' I'll show you I can." Meredith Player Stiehl, Manager of Westwood Shopping Center, part owner of Tri-Player Investments, LLC Forty years ago, Meredith Stiehl's father, Henry, his brother, Lonnie and their cousin, Richard Player, designed a landmark-shopping destination in Fay- etteville: Westwood Shopping Center. Predating Cross Creek Mall and the All-American Expressway, Westwood continues to play a vital role in the heart of Fayetteville and in the hearts of Fay- etteville shoppers. "We strive to provide a safe and clean environment for commerce. Assem- bling a good mix of merchants to allow for 'one-stop shopping' has been a goal from day one. It is a destination where you can do your banking, mail your packages, grab some good food, shop for groceries, pick up gis and even catch some quality entertainment," said Mer- edith of the eclectic mix of more than 50 shops on the corner of Morganton and McPherson Church roads. Each day, Meredith works to ensure Westwood's position as a cornerstone in the ever-changing Fayetteville market, and the changing landscape of shopping as we know it. "Shoppers have so many choices, today. Consumers are utiliz- ing smart phones while shopping and Internet searching while at home. We have stayed in tune with these trends and continue to educate small business- Photography by Lisa Thayer "Assembling a good mix of merchants to allow for 'one-stop shopping' has been a goal from day one. It is a destination where you can do your banking, mail your packages, grab some good food, shop for groceries, pick up gifts and even catch some quality entertainment."

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