Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.
Issue link: https://www.epageflip.net/i/42627
STAFF bbowman@upandcomingweekly.com editor@upandcomingweekly.com ASSOCIATE PUBLISHERS Janice Burton Joy Crowe stephanie@upandcomingweekly.com hal@upandcomingweekly.com Michelle Schumacher michelle@upandcomingweekly.com OFFICE MANAGER Laurel Handforth officemanager@ upandcomingweekly.com ACCOUNTING Mary Catherine Thompson accounting@upandcomingweekly.com GRAPHIC DESIGNER Alicia Miller art@upandcomingweekly.com CONTRIBUTING WRITERS D.G. Mar tin, Pitt Dick ey, Margaret Dickson, John Hood, Jhana Lewis, Erinn Crider, Karen Poppele, Heath- er Griffi ths, Beth Solzsmon-Carpenter–––––––––––– Up & Coming Weekly www.upandcomingweekly.com 208 Rowan Street P.O. Box 53461 Fayetteville, NC 28305 PHONE: (910) 484-6200 FAX: (910) 484-9218 Up & Coming Weekly is a "Quality of Life" publication with local features, news and infor- mation on what's happening in and around the Fayetteville/Cumberland County community. Up & Coming Weekly is published weekly on Wednesdays. Up & Coming Weekly welcomes manuscripts, photographs and artwork for publication consideration, but assumes no responsibility for them. We cannot accept responsibility for the return of unsolicited manuscripts or material. Opinions expressed by contributors do not necessarily reflect the views of the publisher. The publisher reserves the right to edit or reject copy submitted for publication. Up & Coming Weekly is free of charge and distributed at indoor and outdoor locations throughout Fayetteville, Fort Bragg, Pope Air Force Base, Hope Mills and Spring Lake. Readers are limited to one copy per per- son. Subscriptions can be purchased for $30 for six months or $60 for 12 months, delivered weekly by first class mail. ©2007 by F&B Publications, Inc. All rights reserved. Reproduction or use of editorial or advertisements without permission is strictly prohibited. MARKETING/SALES Hal Nunn ASSOCIATE EDITOR Stephanie Crider PUBLISHER Bill Bowman PUBLISHER'S PEN by BILL BOWMAN Print is dead? Community newspapers create value and build your brand. Oh, my, how the world is changing. And, the thing that is changing most of all is the internet. We love it, we hate it. Only the die-hard traditionalists are having a hard time trying to ignore this overwhelming icon of technology. It's here and, it is here to stay. That being said, you do need to use caution and become savvy in the ways it can be used for you, and against you. Sure it is a good way to send a letter, keep up with your friends, gather information, get directions quickly and even order a pizza. You can also get a date, fi nd a wife, read a book, listen to your favorite songs and translate a memo into a different language. But, when it comes to building and developing a real business, you better depend on common sense, hard work and personality to protect your investment. Those are the things that create and build long-term success in business. Believe me, those traits cannot be found or duplicated by the internet. Nor will you fi nd it as an application for any electronic device. Think about this: Have you ever purchased any thing because you received an offer from a random email or constant contact message sent to you by a stranger? Be honest. When? You haven't. And, I can tell you several other things you have not done. You have never hired a babysitter from a sign nailed to a utility pole or lost 34 pounds in three days after calling a toll-free number or had your taxes done by a company who sends someone out to stand along the highway holding a sign dressed like the Statue of Liberty. Sure, the internet options you have can create the illusion of advertising your business or organization by reaching out to personal friends, special niche groups or by identifying those with specifi c special needs. However, with very few exceptions, what social electronic media cannot do is build and develop a new business or organization for the long term. Believe me, I've seen and experienced hundreds of bankrupt businesses and "non-starters" because they depended only on the internet and social media to attract and develop their customer base. In the process, they failed to grow and develop their personal "brand" (worth). Brand is defi ned as who you are and what you stand for. Social- media gimmicks and gadgets cannot do this. Fayetteville's Weather Forecast Friday Saturday September 22 September 23 September 24 Fayetteville's Weather Forecast Thursday Matter of fact, it is the opinion of this writer that eventually the aggravation and annoyance being caused by the commercial overuse of social media will render it useless in the future as recipients actually begin to retaliate against the intrusion by intentionally not supporting the sponsors or venues. Email blasts, Facebook, You Tube and Twitter when used in conjunction with iPhones, iPads and other electronic gadgets serve only to overwhelm us with everything internet. I see no end in sight, but, I do see this, no one has enough friends to keep them in business long enough to become successful. Building a business and becoming established long-term by creating and developing brand takes time and perseverance. There is no quick fi x here. The proper advertising, marketing and promoting of a business must be as sincere as it is consistent. Localized media (TV, radio and newspapers) do this best. However, we do not have a local TV station serving our community and this is a "huge" disadvantage to businesses and organizations. Cable is not local TV. In this community, our local weekly newspaper is proud to be the trusted media foundation for businesses and organizations. Why? Because community newspapers nationwide concentrate and focus on the needs of their local communities. Community newspapers build and "brand" businesses. Especially, here in the Fayetteville/Fort Bragg area where our population is churning constantly. Does Up & Coming Weekly use technology and electronic media? We sure do. Every edition is online and is delivered free upon request to a business or home computer or PDA. There is no better time than now, during the celebration of the 2011 Best of Fayetteville, to let our readers know that we are proud to be Cumberland County's community newspaper. Our people are committed, our readership is strong and our relevance in this fast growing community is becoming even stronger. Print is not dead. Community newspapers are strong and continue to grow even in this harsh economy. Seeing is believing and no media builds a local brand better and more effectively then we do. We're local. You're local. Hey, what's not to like here? Thank you for reading Up & Coming Weekly and for allowing us to serve you for the past16 years. BILL BOWMAN, Publisher, Up & Coming Weekly, COMMENTS? Bill@upandcomin- gweekly.com CalCall 910.354.1679l 910.354.1679 Sunday Monday September 25 September 26 INSIDE Community Newspapers Aren't Dead Calendar ........................................... 22 Free Wheelin' Feelin' ....................... 28 Concert Connection ........................ 30 TV ..................................................... 33 Movie Review .................................. 34 Dining Guide .................................... 35 News of the Weird ........................... 36 Horoscopes/Advice Goddess ......... 36 Classifieds ........................................ 38 Games .............................................. 37 Tuesday September 27 High 88° Low 64° Isolated Thunderstorms High 85° Low 63° Scattered Thunderstorms 4 UCW SEPTEMBER 21-27, 2011 High 87° Low 60° Scattered Thunderstorms WWW.UPANDCOMINGWEEKLY.COM Forecast available 24 hours a day, 7 days a week. 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