RETAILOBSERVER.COM DECEMBER 2014
6
Moe Lastfogel
moe@retailobserver.com
THE RETAIL
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Moe's Musings Views
Happy Holidays,
F
irst off, Happy Holidays to you all. Next month is the start of many new
things to be excited about. A New Year, new sales opportunities and
clients, and a new era in trade shows. Most of all Design and Construction
Week in Las Vegas.
As I was starting this month's Musings, I received an email form the NKBA
presenting ways to make the most out of attending KBIS. In my opinion, the
tips they shared is great advice for every show you attend next year. Here is
a modified version.
• Make a plan. Whether it's your first year at the show or you're into
double-digits, goal setting can help you plan your time on and off the
trade show floor. Align with your 2015 business objectives to determine
which seminars and courses to attend and which booths to visit. It's
impossible to do it all.
• Arrive early. Maximize the trip by building in time for professional devel-
opment during your time there. Many of the shows are offing excellent
courses to help you gain knowledge and grow your business.
• Come ready to network. Networking is a huge part of the experience;
prepare to make the most of it. Research businesses in other parts of the
country that are complementary to yours, whether it's a potential partner,
vendor or client. The shows are offering many opportunities for this. Take
advantage. The research you do upfront will help you make the most of
your meetings, accelerate your relationships and make the connections
more effective.
I've already started planning for Design and Construction Week—have
you? If not, you can start by visiting www.designandconstructionweek.com
to download full event schedules. This looks to be the largest gathering of
our industry in its recorded history. Don't miss out.
ARE YOU
READY
FOR
2015?
