Retail Observer

RETAILOBSERVER.COM DECEMBER 2014 56 A t their recent convention in Nashville TN, MEGA Group USA rolled out a completely revamped advertising division called MEGA Marketing. "We have been providing our members with advertising solutions for every category of media as each emerged on the scene. What we have done now takes it all several steps further", said Jim Sendrak, EVP/Marketing for MEGA Group. "With so many more media choices available today to our members, we recognize how the task of planning and executing an effective advertising campaign has grown to be more challenging. As a buying & marketing organization we know we need to do more than just provide base-covering programs. We need to spend more quality time with our members and further educate them about the changing landscape of advertising. Also, how to blend and mix the various traditional and digital medias to maximize ROI on their advertising investments." Beginning the week of November 10th, MEGA Group's MEGA U will begin conducting regional workshops around the country bringing the advertising & marketing classroom closer to its members. "We know we can no longer expect to properly cover such in-depth topics such as this at our biannual conventions. One or two-hour presentations to a large crowd doesn't provide enough time for our members to fully benefit from the information shared. Nor does it allow for comprehensive Q&A and the one- on-one communications often needed." As for the educators, MEGA Group will be featuring highly- skilled executives (MEGA partners) from the worlds of traditional media, website design & administration and digital & social media marketing. Along with MEGA Group managers this team will provide to its members everything they will need to know to enable them to build an intelligent, cohesive marketing plan that is customized for their market. "We all need to work smarter and more effectively in today's highly competitive market. Precious advertising dollars need to be spent wisely and performance-measured accurately. We believe that if our members are poised to market their businesses more aggressively and comprehensively they can and will grow market share and profitability." MEGA Group begins this MEGA U Advertising Roadshow next week in Birmingham AL, Nashville TN and Louisville KY. The program will expand and continue into other markets during the first quarter of 2015. MEGA Group USA is the fastest growing national home furnishings buying organization in the country with retail members in the furniture, electronic, appliance, mattress, outdoor & seasonal industries. MEGA Group USA is dedicated to the success of every member and is committed to providing cutting-edge, effective and practical resources as technology continues to evolve and be the driving resource to reaching consumers. MEGA Group also provides their members excellent products and services including health and business insurance, group vendor programs, custom advertising and marketing services, consulting, store merchandising, and information technology support aimed at driving floor traffic, improving sales and profits and enhancing operating efficiencies. MEGA Group USA has over 1700 retail members in 2,500 store fronts throughout the United States. For more information on MEGA Group USA visit www.megagroupusa.com. RO B U Y I N G G R O U P N E W S MEGA GROUP USA TAKES ADVERTISING & MARKETING EDUCATION ON THE ROAD

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