North Bay Woman

F A L L 2 0 1 4 | NORTH BAY WOMAN 53 Don't fear it; do it Miriam Karell of Renaissance Marin said that over-thinking their fears and doubts keeps many women (and men) from starting their own businesses. She says it is important to push fear aside and focus on getting the support you need to overcome the obstacles and to supplement your own skills. She provided this list from a 2014 Weebly Wakefield Survey as to why people fail to act on their ideas, such as for new businesses: 66% Lack of money 49% Didn't know what to do first 21% Didn't think idea was good enough 21% Didn't have the time 20% Fear of failing Marin SBDC can be reached at 415 755-1123 or Google Renaissance Marin online. banking, Kaselionis and her associates lend technical assistance, guidance and devel- op fundable business plans with a level of accountability that is often lacking. "This is a hybrid funding model so more financial institutions will say 'yes' more often to start-up and expanding businesses, [even] in a regulatory environment where they historically would have said 'no'," she explains. From May to September this year, Kaselionis' new venture garnered seven business clients, one of which is partially woman-owned. Her clients pay for seminars, loan packaging and introductions to financial institutions; the firm earns broker/dealer fees, as well. Long-term, she wants to have a role in encouraging most or all Bay Area com- munity banks to see the benefits and begin allocating a portion of their funding portfolio to small business economic development. ■ > FUNDING from page 37 Kim Kaselionis at the Breakaway Funding office in Sausalito. CAINS TIRE You all know my daughter, Rooney. She's been working at Cains since she was 17 years old. She is caring, enthusiastic, knowledgeable and a true professional. We'd like to introduce you to Debbie Wiemken. Debbie has been with Cains for 4 years and is equally as delightful to work with. Debbie has worked in the automotive business for 21 years. We are lucky to have her with us. Women Need Women When it comes to understanding tires & making a decision, with all the prices & brands, sometimes our women customers appreciate a softer yet educated approach in understanding their needs in the automotive world. CAINS TIRE Family Business Since 1957 1531 FOURTH STREET • SAN RAFAEL • (415) 453-2942 Debbie Wiemken & Rooney McAlonan Appearing at Cains Tires only, with all that style...where else would you want to go................Pat McAlonan

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