North Bay Woman

50 NORTH BAY WOMAN | F A L L 2 0 1 4 WOMEN IN BUSINESS 2014 Eleanor Butchart President Eleanor Butchart, President of On Fire in Santa Rosa, has been playing with fire for most of her life. Established in 1966 as The Hearth and Color Shop by her parents, the business was a fireplace accessories store with wallpaper and paint. Eleanor took the helm in 1981. Since that time the name was changed to On Fire! and the business has evolved into a fireplace and stove specialty store. As a licensed contractor, Eleanor has the expertise to recommend the best products and installation procedures to meet the needs of any homeowner or custom home builder. On Fire has proudly facilitated many projects for custom homes, hotels and inns, restaurants and wineries. The store is beautifully appointed with the latest fireplace products from top-tier manufacturers who know the art of fire and how it can transform your living space with warmth and a well-designed focal point. But the art of fire is not the only thing that warms her heart. Eleanor has been an active supporter of the arts in education since 1997, starting with the non-profit organization called Friends of ArtQuest. This group was established by parents of Santa Rosa High School ArtQuest students for the purpose of supporting the award winning educational program through advocacy and fund raising. Eleanor was co-founder of another non-profit called Artstart. It is an arts-based employment training program serving Sonoma County youth with paid employment producing public and privately commissioned art. Stop by and meet Eleanor and her staff at On Fire, on Cleveland Avenue in Santa Rosa. – lighting a better fire for you! On Fire 3181 Cleveland Ave., Ste A, Santa Rosa | (707) 526-3322 Meet Homa Rassouli Your Local Reverse Mortgage Consultant With more than 30 years in the financial services and mortgage industry, Homa Rassouli brings extensive knowledge and expertise to her role. She is proud to provide the education clients deserve so they can make informed, empowered decisions. Homa makes recommendations that fit each client's individual needs, whether they are looking to stop making monthly mortgage payments, extend a retirement portfolio or achieve a specific goal. Security 1 Lending | NMLS ID:107636 Reverse Mortgage Specialist | CA DBO Res. Mort. Lender #4131074 Cell: 415-717-4618 | Fax: 415-276-6050 e-Mail: HRassouli@S1L.com | Web: www.HRassouli.com | NMLS#455497 Krista Steinberg Custom Framing Specialist Krista Steinberg was in search of a way to pay for art supplies, when she began her career in the framing industry with a job at a local Aaron Brothers. Twenty years later, Krista is the proud owner of Frame Crafters Gallery, a local custom framing shop, specializing in helping customers turn their mementos into beautiful masterpieces. "The most rewarding part of my job is seeing a client's excitement when they view the beautiful piece that we helped create for them." Frame Crafters Gallery 320 Bon Air Center, Greenbrae | 415-461-7688 | framecraftersgallery.com

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