Retail Observer

RETAILOBSERVER.COM OCTOBER 2014 56 M EGA GROUP USA AND WEB4RETAIL PARTNER LAUNCHING NEW MEGA MARKETING PROGRAM MEGA Group USA and full service marketing agency Web4Retail have partnered to deliver an innovative and inclusive new marketing program for MEGA members called MEGA Marketing. "This new program will provide a full range of marketing and advertising services. Combined with our industry leading MEGA WebFronts website program, and our new in-store display program MEGA Digital Studios, we're offering a broad range of exclusive member services to help our retailers excel in a highly competitive market," says Rick Bellows, President of MEGA Group USA. MEGA Marketing includes a full suite of digital and traditional advertising services helping retailers establish their businesses in both online and offline markets. "With internet advertising budgets surpassing TV, print, and radio, our members have communicated a need for more effective digital advertising, including pay per click, mobile, and display ads," says Bellows. "Dealers want to adapt to the changing retail landscape by embracing new marketing and advertising strategies," says Web4Retail President Denise Keniston, "This includes blending traditional and digital advertising. For example, running both a newspaper circular and an online pay per click campaign in tandem to deliver a creative and unified message." MEGA Marketing services include: digital advertising, social media, and email marketing as well as TV and radio production, media buying, public relations, and branding. MEGA Group USA introduced this exciting new program at their National Convention in August in Nashville, TN. Learn more at www.megagroupshow.com. MEGA GROUP USA RAM PS UP SUPPORT STAFF More attention to members and accommodating growth MEGA Group USA is excited to announce several additions to its staff - more field market managers and inside support personnel. "Feet on the street has been one of MEGA's core principles since our inception" says MEGA Group USA president, Rick Bellows. "We continue to add new members weekly. To accommodate this growth we need to hire and train more field and inside support staff". "In the field, we are pleased to announce the additions of, Tammie Bridges, Nick Breeding and Mike Robinson." Tammie joins MEGA with a 20 year plus background in wholesale and retail appliance sales. For 15 years she worked in Whirlpool Corporation's training division. Most recently she has helped manage an independent appliance retail dealership. Tammie will manage the Indiana, Ohio and S. Michigan markets. For over 15 years, Nick has helped manage his family's successful appliance retail business. He lives, breathes, and speaks the language of independent retailers. Nick will manage Missouri, Illinois, and Iowa markets. Mike will manage Wisconsin, Minnesota, South Dakota and North Dakota markets. Experienced in both wholesale and retail sales, Mike brings over 20 years of successful management to MEGA Group USA. Earlier this year, MEGA Group USA also instituted an in-house support program. Staff in this department will assist members directly and support Field Market Managers. "It's imperative for our organization to make sure we are constantly available for our members to answer question, review programs, and guide them to the information they seek", remarked Bellows. "New to this department MEGA Group USA welcomes Melissa Johnston and Neely Parker". RO B U Y I N G G R O U P N E W S

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