Retail Observer

RETAILOBSERVER.COM OCTOBER 2014 28 including meats and seafood, cold drinks, fresh produce, or chilled wine. Adjustable dividers provide additional organization for easy access to food, offering the flexibility and convenience families love. With multiple French-Door refrigerators with CustomChill, all of which are ENERGY STAR® certified, consumers can select the model that best fits their lifestyle. The first refrigerator (Model LMXS30776S) incorporates LG's award-winning "door-within-a-door" feature that allows quick and easy access to favorite snacks and beverages without opening the entire refrigerator. With the simple push of a button on the right-hand door handle, the seal releases to access this compartment. LG created a new category of refrigerators with the introduction of this innovative feature which has become widely popular among consumers. Thanks to Door-in-Door with LG's ColdSaver™ panel located on the interior of the compartment, accessing this feature without opening the entire refrigerator reduces cold air loss by up to 47 percent to help keep food fresher longer and conserve energy.* The second refrigerator (Model LMXS30746) boasts an impressive 30 cubic feet of capacity, allowing users to store more groceries in a single trip. For consumers seeking a built-in look, LG is offering a counter-depth model with CustomChill (Model LMXC24746). Its shallower depth ensures it stands flush with the countertop for a sleek look. "At LG, we're always thinking of ways to make families' lives easier, no matter what their needs are," said David VanderWaal, head of marketing for LG Electronics USA. "With the expansion of our 4-Door refrigerator lineup, we're proud to continue offering a variety of appliance features that improve everyday tasks in the kitchen, whether it's providing quick access to family favorites, storing more foods and beverages, or saving time with convenience features like CustomChill." These refrigerators also incorporate a host of LG technologies, all of which work together to ensure energy efficiency, food freshness, and reliable performance. Smart Cooling Plus helps provides appropriate air flow inside the refrigerator, while Dual Evaporators quickly react to temperature levels to help keep food fresher longer. Additionally, LG's Linear Compressor technology helps to ensure a more consistent temperature inside the refrigerator, resulting in increased energy savings. The refrigerators are available at the following manufacturer's suggested retail price: • LG Model LMXS30746: $3,599 • LG Model LMXC24746: $3,899 • LG Model LMXS30776S: $3,999 The new LG 4-Door refrigerators with CustomChill are now available nationwide. For more information on LG's full line-up of French-Door refrigerators, visit www.lg.com/us/kitchen/refrigerators.jsp. I N D U S T R Y [ N E W S ]

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