Issue link: https://www.epageflip.net/i/37947
MONDAY AUGUST 1, 2011 Breaking news at: Fun With Desserts Community www.redbluffdailynews.com See Page 2A RED BLUFF North Wins Again SPORTS 1B Sunny 98/65 Weather forecast 6B DAILYNEWS TEHAMACOUNTY DAILY 50¢ T H E V O I C E O F T E H A M A C O U N T Y S I N C E 1 8 8 5 Strike up the brand City to talk TOT, fair, baseball Several groups will be at the Red Bluff City Council meeting Tuesday, including members of the Red Bluff- Tehema County Chamber of Commerce, representa- tives of the Tehama District Fairground and the Red Bluff 11- to 12-year-old All Star Little League baseball team. Representatives from the chamber will provide the council with an update of chamber activity and a pre- sentation on transient occupancy tax. The council will consider adoption of a resolution in support of the Tehama District Fairground. The resolu- tion, which was previously tabled by the council and has gone through several drafts, is the result of a sug- gestion by the Red Bluff Rebound group for the city to partner with and support the fairground and its board of directors in attracting visitors to the area. The fairboard approved the latest version of the res- olution during its July meeting and is expecting the council will do the same. A proclamation will be presented to the all star base- ball team recognizing the players for winning the Northern California Little League Regional Champi- onship. Other agenda items Public Works Director Bruce Henz will ask for See CITY, page 5A Courtesy photo Dewey Lucero of Lucero Olive Oil helped raise money toward Destination Tehama’s county branding effort at an “Olive Pluck” event earlier this year. By ANDREA WAGNER DN Staff Writer Backers of Destination Tehama say they are thrilled to see Roger Brooks’ return to Tehama County after a year’s worth of work and fund raising. Brooks, of Destination Development International in Seattle, Wash., is slated to lead “Seeds of Opportunity: The Art of Branding,” Tuesday morning at Rolling Hills Casino in Corning. Tourism and visitor attraction is the economic devel- opment strategy for Tehama County, said Kathy Schmitz, CEO of the Job Training Center. Destination Tehama efforts are supported by the members of the Job Training Center, the Tehama Eco- nomic Development Council, Red Bluff Daily News, Rolling Hills Casino and the Red Bluff/Tehama Coun- ty Chamber of Commerce. Schmitz is looking to the long-term benefits of Brooks’ work. Brooks brings more than a logo, she said. “He knows how to create a destination and guide the community through it,” she said. His strategy will help guide the county for the next 20 years, Schmitz said. Although Destination Tehama leaders asked it to wait, Corning went ahead with plans for its own city logo and signage. Dewey Lucero, of Lucero Olive Oil of Corning, was Debt ceiling fix could mean problems for states HARTFORD, Conn. (AP) — The cost of the compromise needed to raise the federal debt ceiling like- ly will inflict more fiscal pain on states still strug- gling to recover from the recession and the end of federal stimulus spending. President Barack Obama and Republicans sealed a deal Sunday to avoid the nation’s first financial default and raise the debt limit while slash- ing more than $2 trillion from federal spending over a decade. Obama said that, if enacted, the agreement would mean ‘‘the lowest level of domestic spending since Dwight Eisenhower was president’’ more than half a century ago. While the details of the spending cuts to states remain unclear, lawmakers from both parties have dis- cussed the need to cut or impose caps on so-called discretionary spending over the next decade. That could mean wide- ranging cuts in federal aid to states, affecting every- thing from the Head Start school readiness program, Meals on Wheels and worker training initiatives to funding for transit agen- cies and education grants that serve disabled children. There also was concern among governors, state lawmakers and state agency heads that Congress would make deep reductions or changes in federal aid for health services for the needy, most notably through Medicaid. That could shift more of the costs onto states that already are having trouble balancing their budgets. ‘‘We have the potential for disaster should there be a major realignment in fed- eral funding that results in a cost shift to states,“ said Nevada state Sen. Sheila Leslie, a Democrat from Reno who recently dis- cussed the issue with Obama administration offi- cials in Washington. ‘‘In short, we are teetering on the edge right now, and a cost shift could send us over the cliff.’’ States already have closed nearly $480 billion in budget gaps since the beginning of the recession, 7 5 8 5 5 1 6 9 0 0 1 9 See DEBT, page 5A instrumental in the city branding effort. “We have a lot going on right now in Corning,” Lucero said in an email. “It’s very exciting. Corning is working to create a ‘destination location’ for all things olive, and market ourselves as the ‘Olive Capital.’” In the list of assessment findings and suggestions Brooks produced in September 2010, he objects to locations using their “produce capital” standing as a primary lure. “Have you ever gone anywhere because it was the capital of a fruit or vegetable?” Brooks’ report said. Lucero sees the Corning efforts working hand-in- hand with Brooks’ project, he said. “I’m excited to see him come back to help the area and Corning,” Lucero said. Involved with the county branding effort from the beginning, Lucero Olive Oil helped raised money to pay Brooks, including nearly $800 in an Olive Pluck event. “We hope this project continues to move forward, and the next $50,000 needed to be raised for Roger Brooks to come back for the final phase is raised quick- ly,” Lucero said. When Corning City Council members met to vote on a city logo, Schmitz had asked them to hold off. She thought Brooks could bring so much more to their effort, Schmitz said. See BRAND, page 5A Local bank opens Redding branch Cornerstone Commu- nity Bank announces its expansion of services to the city of Redding and surrounding communi- ties with a full service banking branch opening today. The newly remodeled branch will be at 150 E. Cypress St. at the corner of Cypress and Hem- stead. In an effort fully serve the needs of customers the branch will be open Monday through Friday from 9 a.m. until 5 p.m. and offer a full compli- ment of banking services and products for both businesses and individu- als. Cornerstone is a Cali- fornia State-chartered bank with offices in Red Bluff and Redding. The bank has been operating successfully since its opening in October 2006. Representation in Redding has been a goal of the bank from its inception as the Board of Directors is comprised of an equal number of rep- resentatives from both the Red Bluff and Red- ding business communi- ties. Cornerstone enjoys the highest Five Star Rat- ing by Bauer Financial Services for safety and soundness and continues to be a well capitalized bank and far exceeds minimum regulatory requirements. Cornerstone received recognition as the best Bank/Credit Union in Tehama County in 2010. Redding Branch repre- sentatives can be contact- ed for banking services in person or by phone at (530) 222-1460. Back from camp Courtesy photo Children returned Sunday morning from five days at Kiwanis Camp, held each year at Camp Tehama in eastern Tehama County.The camp, which is free for children, offered visits to program areas that included GPS treasure hunts, archery and bb gun ranges, tubing in Mill Creek, fishing, T-shirt tie dying, water balloon toss and woodcrafts. The group hiked to Mill Creek Falls in Lassen Volcanic National Park Friday.