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superficial is an appliance's appear-
ance, but Jenkins said this is com-
mon and actually makes a lot of sense:
"In most homes, the kitchen is the
gathering place…Customers want to
be able to choose the look that best
suits their taste. Each brand of appli-
ances has its own unique appearance
or 'personality,' allowing people to
make their homes feel like their own."
In addition to what's seen on the sur-
face, at the end of the day, this modern
technology can mean big savings, in
time and money, for customers. Wash-
ers and dryers can be conveniently
programmed to preferred cycles allow-
ing a quick, one-step operation, food
cooks more quickly and dishwashers
run almost silently, not forcing con-
versations out of the kitchen like in
years past, and refrigerators boast bet-
ter than ever food preservation, keep-
ing food fresh longer and lowering the
monthly grocery bill.
When it comes to saving money,
modern technology offers even bet-
ter news. According to Jenkins, many
refrigerators today use less electricity
than a 60-watt light bulb, resulting
in a savings of $100-$200 a year over
models from ten years ago. Modern
high-efficency washers cost only $16-
$18 a year to operate, compared to the
$45-$50 required to run older models.
ese savings are consistent across to-
day's appliances.
"is adds up to significant savings
for the customer over the life of the ap-
pliance," said Jenkins. And it turns out
that at the end of the day, people are
willing to spend a little more initially
in order to benefit from the high-qual-
ity features and conveniences that go
along with them.
"e long-term investment in our
products meets the customer's needs
down the line," continued Jenkins,
"And our experience and knowledge
in this industry is second to none in
helping customers find the right appli-
ances for their needs."
CV
Major Appliance Co., Inc.
2800 #22 Raeford Road in Fayetteville
910.779.3526
majorapplco@aol.com
Majorappliancecompany.com
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