CityView Magazine

40 | September/October • 2014 E fficiency, money saving, convenience, innovation. at's what to expect when you make a purchase from Major Appliance, the only full service appliance store in the greater Fayetteville area, where they have been doing business for almost 65 years. In addition to sales, the company also offers services like installation and technical support. "is separates us from the box stores," explained Bill Jenkins, owner and operator who has been with the com- pany for 35 years, "We have factory-trained service techni- cians so customers can call us directly with service needs. No toll-free num- bers for our customers!" Products and services alike are local because the vast majority of items you will find at Major Appliance are U.S. brands like GE, Kitchen Aid and May- tag. In addition to eliminating the need for overseas calls, this means parts are also domestic, adding to customer convenience. "We feel that [U.S.-made products] are by far the best products on the mar- ket today," said Jenkins. Speaking of products, Jenkins' busi- ness offers appliances to suit every home and every customer, from the most ba- sic pieces of equipment like refrigera- tors, microwaves, washers and dryers, to specialty items such as ice machines. e majority of sales are to individual Local company provides quality products and service to the Fayetteville area By Sara cooKe homeowners, but Major Appliance also frequently works with local property management and real estate firms, as well as with contractors building new construction. "People replace an appliance for one of three reasons," Jenkins said, "Because it is broken, because they are remod- eling or because they've purchased a new home." Whatever their reason, people are looking for the new- est features, the best technology and a sleek, stylish look. To meet these needs, Jenkins explained how the technol- ogy in the appliance industry as a whole has improved tre- mendously over the past decade, to include each product category. Dishwashers are quieter and use less water to clean more thorough- ly; refrigerators keep food longer and offer features like air filtration and cold and hot water dispensers. Major Appliance sells induction-cooking ov- ens that use smart phone technology, allowing owners to change settings, monitor the device's status and even receive maintenance alerts. ey even offer all-in-one microwave and oven combination units with 175 pre-pro- grammed recipes. Adding to that convenience factor, many of Jenkins' products "contain self-diagnostics that help customers troubleshoot any problem that may oc- cur. is allows them to resolve the is- sue on their own, eliminating the need for a repair call or service technician." Another concern that may seem business Major aPPLiance Major SaVingS O F F E R S Bill Jenkins

• Cover