Issue link: https://www.epageflip.net/i/37497
4A Daily News – Wednesday, July 27, 2011 Commerce business By ANDREA WAGNER DN Staff Writer Plum Crazy Hair Design and Boutique is what dreams are made of for former PG&E meter reader Janell Fitzgerald of Red Bluff. “I have to pinch myself every day that this is my job,” Fitzgerald said. Plum Crazy was hon- ored with a plaque and congratulations by cham- ber members as the June 2011 Business of the Month. Fitzgerald, and her husband Rick, opened the business, a hair salon and gift store, in June 2005. “I wanted to do some- thing fun and creative,” she said. Before Plum Crazy, she had worked reading utility meters for 16 years, she said. Now, the business employs five stylists and three sales associates. In the same fashion as Fitzgerald’s vocational makeover, she enjoys changing Plum Crazy regularly as well, she said. The boutique por- tion was added on when she wanted to offer her salon customers a place to buy gifts for friends & enterprise Plum Crazy Business of Month Producer honored in Napa Valley — Lucero Olive CORNING Oil struck gold at the 2011 Napa County Fair. The Napa Val- ley Olive Oil Competition highlights the fair’s focus on the culinary bounty of the area and was open to all California producers of extra virgin and flavored olive oils. Lucero’s Three Star Arbequina Extra Virgin Olive Oil won Best of Class; Se villano Extra Virgin Olive Oil, for less than $20. Always shopping for new and exciting items to add to the inventory, 50- year-old Fitzgerald loves to change up the store and switch things around every three to six months, she said. One of her favorite things to do is to find the perfect accessories to the perfect outfit, she said. “I love being every- one’s personal shopper,” Fitzgerald said. The Red Bluff Tehama Chamber of Commerce recognizes one business each month that is nomi- nated and chosen by committee for outstand- ing service to the com- munity. Ascolano Extra Virgin Olive Oil, Miller's Blend Extra Virgin Olive Oil, and Crushed Mandarin Orange Olive Oil all won gold. “The California Olive Oil Industry has set high standards for quality olive oil and we are proud to be among the top producers in California,” said Dewey Lucero. “Winning Best of Class is an honor.” Lucero products have won 120 statewide and inter- national awards since opening its doors in 2005. Vir- tually every extra virgin and flavored olive oil offered is an award winner. To try any of the award winning olive oils stop by the Lucero Mill and retail store for a tasting and a tour of the mill, at 2120 Loleta Ave, in Corning. Visit www.lucerooliveoil.com. The Lucero family has cultivated olives in Corn- ing, California since 1946. Until six years ago their olives were used mainly for table olives with just a few pressed for oil for family use. Friends and fami- ly liked the oil so much that Dewey built a mill and put the family name on the bottle. Attention Tehama County Business Operators: Who Will Be Shopping For What In Tehama County? Would you like insight on customer spending and purchasing forecasts for your business category? John Marling, President of Pulse Research, will present the results of a recent nationwide shopping survey released June 30, 2011. Potential numbers of customers and revenue for each type of business category will be discussed. Who Should attend? • Service Business • Car Dealers • Bankers • Retailers • Realtors • Health Care Providers WIN A 4-WEEK DISPLAY AD PROGRAM 20 INSERTIONS - FULL COLOR $749 value - to be awarded by drawing Date: Time: Location: Thursday, July 28, 2011 9:15 AM Complimentary Continental Breakfast & Registration 9:30 - 10:30 AM - Presentation Job Training Center - 718 Main St., Red Bluff or contact your Daily News Advertising Representative Sponsored by: D NEWSAILY RED BLUFF TEHAMACOUNTY T H E V O I C E O F T E H A M A C O U N T Y S I N C E 1 8 8 5 Space is LIMITED- The Presentation is FREE Call (530) 527-2151 x120 John Marling, President of Pulse Research