Issue link: https://www.epageflip.net/i/366548
The Red Bluff-Tehama County Chamber of Com- merce, in partnership with Festival host Rolling Hills Casino, is proud to present the Crawdad Festival 11 a.m. to 8 p.m. Saturday, Sept. 6. There will be all you can eat crawdads, plus beer and wine tasting and live Ca- jun music. Tickets are $20 for this 21 and older event. All proceeds benefit the Red Bluff-Tehama County Cham- berofCommerce.Ticketscan be purchased at the chamber office or www.rollinghillsca- sino.com. Bands will include All Fired Up, Swamp Daddy and The Blues Box Bayou Band. Overtimecanteen Tonight during the Down- town Farmers Market will be Round 3 of the Overtime Canteen at Washington and Pine streets for those want- ing to trying local wines and brews while supporting the chamber. We'll have lots of fresh fruits and vegetables, ven- dors, crafts and live music by BandmasterRuckus,alterna- tive blues rock and funk. Come on out and enjoy a great summer evening. Welcomenew members ChildrenFirstFosterFam- ily Agency, Mary Jo Baker, Antelope Boulevard, Red Bluff, 530-528-2938 and Hush Beauty Lounge, Luci Hawes, owner, 855 Wal- nut St. Ste. 3, Red Bluff, (530) 529-4874, hushbeau- tylounge@yahoo.com, hush- beautylounge.com. Chamberambassadors The Red Bluff-Tehama County Chamber Ambassa- dors serve to welcome new chamber members,area link to existing members and a conduit for potential mem- bers. We met last month at the Cozy Diner to discuss new recruiting tactics and how to better serve you. Therearemanyreasonsto join Ambassadors. We look for individuals with the de- sire to become more involved in the business community while promoting their own business. "I became an ambassa- dor because I was new to the chamber and thought it wouldbeagoodwaytogetto know people and learn more about what's going on in the community,"saidLaurafrom Serv-Pro of North Shasta. If you are interested in learning more about be- coming a Chamber Ambas- sador, speak with Amanda Jenkins 530-527-0727 or join us for our next lunch meet- ing at Round Table Pizza on at 1 p.m. today. "Like" us on Facebook at Red Bluff-Te- hama County Chamber Am- bassadors. Goodmorning, RedBluff The most encouraging meeting each month is Good Morning, Red Bluff. We are excited to be holding our Aug. 28 networking at En- joy the Store, 615 Main St. in Downtown Red Bluff. Mark your calendars and be ready for an amazing morning with the fine people at Enjoy the Store. REDBLUFFCHAMBER Something for everyone at Crawdad Festival Sept. 6 As a business leader, there is constant competi- tion for your attention — c u s t o m e r crises, op- eration de- cisions, em- ployee issues and future pla n n in g , just to name a few. With all you have to do, it's easy to become unaware of what's going on around you. And that lack of awareness can have seri- ous consequences. To stay up to date and keep your business grow- ing, here are four things ev- ery leader should do. 1.Listentofresh perspectives Business leaders must learn to listen to fresh per- spectives in order to keep their ideas and businesses from going stale. US News highlighted an emerging trend of senior executives being mentored by young, entry-level professionals on issues like technology, cul- ture and social media. This reverse mentoring phenom- enon has already been ad- opted by big-name com- panies such as Johnson & Johnson, GE, and Cisco, and it's having a two-fold effect. Not only is it helping to make baby-boomer exec- utives technologically and socially relevant, it's also helping businesses retain eager millennial employees. As you know, innovation is the key to success in to- day's business world. "Busi- ness must look ahead, not behind… Every business must innovate to compete. They must create new prod- ucts and services for new markets," said Scott Mac- Farland, a digital marketer and brand strategist. 2. Embrace the latest technology Second, leaders have to learn to embrace technol- ogy. Michael Robson, gen- eral manager of General Assembly's enterprise busi- ness, told The Wall Street Journal, "Ninety-nine per- cent of executives say [dig- ital growth] is important, but only 10 percent of com- panies are satisfied with the speed at which they are making the transition." To keep their companies from falling behind, many execu- tives and managers are now taking lessons on how the online world works. But these technology les- sons aren't just about dig- ital terminology or how to use social media. "They put the service in context, ex- plaining which strategies work and what a compa- ny'scompetitorshavedone," said Gretchen VanEssel- styn, director of education at Mediabistro Inc., a me- dia job board and training site. This enables leaders to make wiser decisions on what to invest in and how to guide their growing busi- nesses. 3.Stayengaged Businessleadersalsohave to learn to stay involved and connected to their team. With all the responsibili- ties associated with lead- ership, it's so easy to push connecting with employees, andevencustomers,intothe background.However,it'svi- tal that leaders are always talking with and listening to their employees and cus- tomers.Thiscommunication is how leadership can moni- torthepulseofengagement, production and morale. 4.Embracethe entrepreneurialspirit Glenn Llopis, president of a business strategy con- sulting firm, pointed out in a Forbes article that today's leaders must think like en- trepreneurs. "They need to view their departments and/or functional areas like a small business that is con- stantly looking for creative, resourcefulandcostefficient ways to grow and compete profitably." This is what will enable leaders to be proac- tive and instigate changes before they're forced to. Leaders who continue to learn, engage, and grow en- able their businesses to go far beyond where they're at today and reach the level of success they've long as- pired to. LisaHansenownsExpress Employment Profession- als, 243 S. Main St., Red Bluff, and can be reached at (530) 527-0727. BU SI NE SS 4 wa ys b us in es s leaders can help their enterprise grow The swimming pool will be open for the last time to the public youth tonight at 6 and it's free. The city spon- soredWaterFestivalwillgive kids a chance to participate in some fun water games, in- cluding the greased water- melon fetch. Everyone will receive a gift bag and have lots of fun. OliveFestivalMixer:5:30- 7:30p.m. Thursday at Bell Carter for the Olive Festival Mixer. You are invited to come and enjoy appetizers and re- freshments at the Bell Carter break room, 1012Second St. Olive Festival Parade: Get your entry form in today and you can still be in the parade that starts at 6p.m. Friday. There will be Corning Cash prizes for first, second and third place winners. Bed Races: Last chance to sign up for the bed races that will take place this Friday, a er the parade that begins at 6p.m. All you need are four people per team. The co-ed team must have two men and two women. There is a bed available if you don't have your own. Ifyouwanttojustshowup at 6th and Solano right after the parade we will have ex- tra forms as well. Olive Festival Pancake Breakfast: Just a reminder that the wonderful pancake breakfast that the Volunteer Fire Department put on will be 7-10a.m. at the Fire Sta- tion, 8145th Ave. instead of the park. Hot Air Balloon Rides: 7-9 a.m. the ReMax hot air bal- loon will be giving rides at the New Life Assembly parking lot, weather permitting. The proceeds will be given to two local charities. Cost is $5. Olive Festival in the Park: There are fun activities planned for the day at the park and we hope that you will bring your children or grandchildren for the kid's activities beginning at 11 a.m. We will have live music throughout the day. Farmers Market: The Corn- ing Farmers Market will go on this Thursday and continue through September. Plan to shop at your local market 5-7:30p.m. every Thursday. Corning Patriots: You are invited to meet candidate Lydia Gutierrez at 6p.m. Thursday at the Corning Tea Party Patriots meeting. The meeting will be held at the Corning Senior Center, 1015 4th Ave. in Corning. Gutier- rez ran for Superintendent of Public Instruction in June receiving 24.5percent of the vote while Marshall Tuck received 28.9percent and incumbent Tom Torlakson received 46.5percent of the vote. In November the top two candidates are in a run off with Gutierrez running as a write in candidate. Gutier- rez is the only candidate that is against Common Core State Standards. Gutier- rez is a long-time California educator bringing experience from the classrooms and is a Master Teacher for the UCLA Mathematics Project; she is a Fellow in Writing with California State University Long Beach and has been a presenter at the Los Angeles Teachers Mathematics As- sociation. Gutierrez has also worked in the aerospace industry as an administrator and as an acting cost-esti- mating supervisor. CORNING CHAMBER Take the plunge at Water Festival tonight WASHINGTON, DC The Na- tional Association of En- rolled Agents has presented Red Bluff businesswoman Rose Fulton, EA, formerly Rose Hablitzel, with the Mentor Award for instill- ing excitement for the pro- fession through her leader- ship, encour- a g e m e n t and sup- port of fel- low enrolled agents. Enrolled agents are federally-li- censed tax practitioners who may represent cli- ents before the IRS. Ful- ton is a partner in the firm of Lassen Tax Profession- als, which offers tax prepa- ration and consulting, and representation. The winners were an- nounced on Aug. 5 dur- ing the annual awards cer- emony at the 2014 NAEA National Conference in Las Vegas. Nominations were based on unique standards for each award. Seven additional winners were honored. HONORED Fulton receives national mentor award Fulton COURTESY PHOTO Bands will include All Fired Up, Swamp Daddy (pictured) and The Blues Box Bayou Band. 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