RETAILOBSERVER.COM AUGUST 2014
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"Our showroom this year reinforced a fundamental concept we
developed ten years ago – to create, collaborate and rejuvenate and
we presented inspiring vignettes that articulate our brand and
direction. We were extremely pleased with the show's success and
the reaction of end users and specifiers," Kennedy said.
• Also pleased to be a part of the show, Jim Keane, president and
CEO of Steelcase, commented, "Steelcase was once again honored
to have the opportunity to showcase our newest innovations
alongside the multitude of respected design companies and
professionals at NeoCon. This year we introduced Susan Cain Quiet
Spaces by Steelcase; five unique applications tailored to unlock the
potential of one-third to one-half of the population who are introverts
and struggle in open plan environments." Bob King, founder and
C.E.O. of Humanscale, a permanent showroom, summed up the
experience, adding, "We think the show has been terrific. We've
seen higher volume of folks than in the last couple years. There's a
lot of good energy."
Attendees echoed exhibitor sentiments, noting increased traffic and
a great showing from exhibitors, who used the show to launch their
innovative products and concepts. Maria Melrose, the head of Weston
International, commented, "I think there's a better mix of people from
more markets this year than in years past. There were more people from
the West Coast, as well as more international attendees. The vibe is
very upbeat - people are saying that business is improving." Joelle Drury,
a project manager at Unispace, agreed, stating, "I've noticed there have
been more people this year and it's really high energy. NeoCon is always
a good resource for forecasting trends. You see it here first. It's very
helpful to be able to see what colors, finishes, etc. are trending."
All in all, NeoCon 2014 showed that not only does "place matter,"
the theme of this year's show, but products and people do, as well. This
was seen in every area of the event, from programming to product
launches and everything in between. Next year's show will take place
June 15-17, 2015.
Follow NeoCon on the following social media channels: Face-
book, Twitter, Instagram, LinkedIn, Pinterest and Vine and visit:
www.neocon.com.
NEOCON 2014 DELIVERING ON ALL FRONTS
E
xcellence
RO
NEOCON 2014 SHOWED THAT NOT
ONLY DOES "PLACE MATTER," THE
THEME OF THIS YEAR'S SHOW, BUT
PRODUCTS & PEOPLE DO, AS WELL.
