Retail Observer

RETAILOBSERVER.COM AUGUST 2014 26 president and CEO, BSH Home Appliances Corp. "The strong, 22 year relationship we have forged with Purcell Murray in the important markets of California and Northern Nevada has been critical to the continued growth of our mass premium and luxury brands." Purcell Murray's relationship with BSH dates back to 1992, when BSH granted distribution rights for its Bosch brand to Purcell Murray. As part of the extended contract, Purcell Murray will transition its current showroom in Huntington Beach to the state-of-art BSH showroom in Irvine, Calif. This transition will provide greater exposure and enhance overall consumer experience. To address the demand in increased sales and the re-emergence of builder business, Purcell Murray has added 95,000 square feet of warehouse space to its prior 171,000 square feet in its north and south locations. "We are excited about the opportunity to further our growth alongside BSH and we look forward to continuing the tremendous relationship our two companies have built," Matt Murray, managing director of Purcell Murray, and Kels Purcell, director of sales announced to their employees. "Signing the three-year renewal of our distributor agreement with BSH through December 2017 further solidifies our partnership." TRUE PROFESSIONAL SERIES ® INSPIRES HOMEOWNERS AND DESIGNERS WITH ALL-NEW WEBSITE Renowned manufacturer of undercounter refrigeration unveils powerful and mobile friendly website Staying true to the beauty and functionality of its award winning refrigeration products, True Professional Series ® reveals an entirely new website. Intuitive in its design and a comprehensive resource, the new site offers useful tools for both homeowners and designers alike. "The driving strategy behind our new site was to elevate the visitor's experience to match the experience our products provide," explains True director of sales and marketing Steve Proctor. "Just as our undercounter refrigeration products combine flawless functionality and exquisite design, the new website does the same, creating a rich platform that's ideal for homeowners, as well as architects and specifiers. If you know what you're looking for, you can find it with speed and precision. If you don't know what you're looking for, you can explore, learn, and get inspired like never before." Features of the new True Professional Series website include: • An all-new "Inspiration & Design" section that includes a portfolio of case studies • A kitchen design and planning guide • Product selector • A dedicated link to the company's presence on Houzz Another new feature is the immersive "Art of Cold" blog, which hosts articles, design tips, events, news, promotions, videos and recipes submitted by leading chefs, including True Executive Chef Vincent Brunetto. The blog offers a wealth of information and an intuitive design that allows the user to quickly drill down to information that's desired. The website also has a vastly expanded social media presence, with links to Facebook, Pinterest and the True channel on YouTube. It is also optimized for tablets, smartphones, and high-definition displays. For more information about True Professional Series ® , please call 888-616-8783 or visit www.trueresidential.com. I N D U S T R Y [ N E W S ]

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