RETAILOBSERVER.COM JULY 2014
32
WHAT IS AN
OUTDOOR APPLIANCE?
A
few months ago I had the opportunity to visit some execs
about new opportunities in our retail segment. The more
we talked, the more we realized that "Outdoor Appliances"
were a natural extension for many appliance/electronics retailers.
As the leader in your community for Home Appliances, you
can expand your reach by adding Outdoor Appliances to your
product offering.
So you ask; what is an Outdoor Appliance?
Well, just like the laundry pair, every homeowner has them—
the tools used to maintain the outside of their home—
a lawnmower, trimmer, blower, garden tiller, lawn edger, pressure
washer, or similar product. The process used for selling outdoor
appliances is similar to when you sell for inside the home –
qualify the customer, help them choose a model that fits their
needs, arrange payment, prep and deliver!
You have many customers who may only make a purchase
from you every 2 or 3 years, so why not open up "your" customer
base to additional purchases? Increase your foot traffic and
improve counter seasonal revenue.
Look at MTD Products – we offer leading brands like Troy-Bilt
and Remington. Let us discuss this new opportunity with you.
We have details on a wide variety of products, as well as
information on additional parts and service opportunities.
Commit and begin today:
• Extending your customer base
• Extending the reach into your community
• Diversifying your income base
Start selling "Outdoor Appliances" today!
RO
R E T A I L : N E W O P P O R T U N I T I E S
