WWW.UPANDCOMINGWEEKLY.COM
16 UP & COMING WEEKLY OCTOBER 7-13, 2009
Don't fall victim to these mistakes
when creating up your business Web
site. If you already have one, use these
tips to stay ahead of the cyber game.
Poor or no Message Strategy
A clearly defined message strategy
should consider just who the audience
is and what they want to hear from you.
Ugly Web sites are just that, ugly
The visual impact of a Web site is
the first, and some might believe most
impor tant, because of its success or
failure. If a Web site is beautiful,
easy to navigate and infor mative, the
visitor might just enter and explore,
which is what all businesses are after.
Poorly Written Copy
Well written copy should not only
inform and sound beautiful, it should
steer the reader toward making contact
and be appealing to one very important
group of readers…search engines.
Trying to say too much
Web sites are not electronic
brochures! Visitors read Web pages
at a much slower pace than they read
printed brochures. And, they don't
like a lot of copy. Simply put, they
will not read pages that are stuffed
with content.
Hidden or Non-Existent Contact
Information
You're in business to generate leads
and to show results.
From Rants from the Brand Coach by Jim
Walton
Chairman
The
n
speaks speaks
Business
The
ss
Spotlight Spotlight
The Chamber is happy to announce
that Fayetteville, N.C., is still making
headlines with its booming housing
market. On September 23 Coldwell
Banker Real Estate released its annual
home price comparison index for
U.S. and select inter national markets.
Fayetteville ranks as the nation's third
most affordable market.
In a recent real estate ar ticle by Business Week,
Fayetteville was recognized as one of the 10 metros
in the country to have an increase in the number of
issued building per mits when compared with the
numbers from this time last year. In comparison,
the U.S. Depar tment of Commerce stated that the
nation's numbers for per mits fell by 32 percent from
the year before.
The bubble that is shielding Fayetteville from
the national economic doom and gloom is due in
large par t to For t Bragg and the Base Relocation and
Closure Prog ram (BRAC). For t Bragg is preparing
for a massive influx of military and their families by
2013. "About 40,000 civilians, defense contactors
and soldiers are expected to move into the 11-county
region around For t Bragg by 2013," says Business
Week. Tim McNeill, the chair man of Bragg Regional
Task Force, states that there are already $2 billion in
constr uction projects taking place on the base alone.
Along with bringing more people to Fayetteville,
BRAC will bring more oppor tunities for the
community. The homebuilders in Fayetteville are
looking forward to the impact that BRAC will bring
to the area.
For more infor mation on our community or to
read the latest news on Fayetteville's economy visit the
Chamber Web site at www.fayettevillencchamber.org.
Why Web Sites Fail
Dan Dederick
Fayetteville Housing Market Standing Firm
