Issue link: https://www.epageflip.net/i/332510
ByJosephWhite The Associated Press WASHINGTON The U.S. Patent and Trademark Of- fice ruled Wednesday that the Washington Redskins' name is "disparaging of Na- tive Americans" and should be stripped of trademark protection — a decision that puts powerful new fi- nancial and political pres- sure on the NFL team to re- name itself. By a vote of 2-1, the agen- cy's Trademark Trial and Appeal Board sided with five Native Americans in a dispute that has been work- ing its way through legal channels for more than two decades. The ruling doesn't di- rectly force the team to abandon the name, but it adds momentum to the campaign at a time of in- creasing criticism of Red- skins owner Dan Snyder from political, religious and sports figures who say it's time for a change. "If the most basic sense of morality, decency and ci- vility has not yet convinced the Washington team and the NFL to stop using this hateful slur, then hopefully today's patent ruling will, if only because it imperils the ability of the team's billion- aire owner to keep profit- ing off the denigration and dehumanization of Native Americans," Oneida Indian representative Ray Halbrit- ter and National Congress of American Indians Exec- utive Director Jackie Pata, two of the leading forces in the campaign to change the name, said in a statement. The Redskins quickly an- nounced they will appeal, and the team's name will continue to have trademark protection while the mat- ter makes its way through the courts — a process that could take years. A similar ruling by the board in 1999 was over- turned on a technicality in 2003. "We've seen this story before," Redskins attorney Bob Raskopf said. "And just like last time, today's ruling will have no effect at all on the team's ownership of and right to use the Redskins name and logo. We are con- fident we will prevail once again." Snyder and others asso- ciated with the team have long argued that the Red- skins name is used with respect and honor and is a source of pride among many American Indians. The ruling involves six uses of the "Redskins" name trademarked by the team from 1967 to 1990, but does not apply to the team's American Indian head logo. If it stands, the team will still be free to use the name but will lose a lot of its abil- ity to protect its financial interests. It will be more difficult for the team to go after others who print the Redskins name on sweat- shirts or other gear with- out permission. "Joe in Peoria is going to have a pretty good argu- ment that he could put the 'Redskins' name on some T- shirt," said Brad Newberg, a copyright law expert in Vir- ginia. Newberg estimated that the ruling, if upheld, could cost the team tens of mil- lions of dollars per year. Forbes magazine puts the value of the Redskins fran- chise at $1.7 billion and says $145 million of that is attributable to the team's brand. The board exercised its authority under a section of the Trademark Act of 1946 that disallows trademarks that may disparage oth- ers or bring them into con- tempt or disrepute. Over the years, the courts have re- jected arguments that the First Amendment guaran- tees the right to register any name as a trademark. In reaching its decision, the board drew on the tes- timony of three experts in linguistics and lexicogra- phy and combed through old dictionaries, books, newspapers magazines and even vintage movie quotes to examine the history of "redskin," looking specifi- cally at whether it was con- sidered disparaging at the time the trademarks were issued. The board concluded that today's dictionaries "uni- formly label the term 'of- fensive' or 'disparaging'" — a change that took place between the late 1960s and the 1990s — and that its de- rogatory nature is further demonstrated by "the near complete drop-off in usage of 'redskins'" as a term for Native Americans begin- ning in the 1960s. Also, the board said a "substantial" number of Na- tive Americans — at least about 30 percent — have found the team's use of the term to be offensive. TRADEMARK PatentofficefindsRedskins'nameoffensive THEASSOCIATEDPRESS Washington Redskins punter Sav Rocca carries a football in his helmet before an NFL football game against the Cincinnati Bengals in Landover, Md. Ruling does not apply to team logo Landscape/Fence Steve's Tractor &LandscapeService •FenceBuilding•Landscaping • Trenching • Rototilling • Disking • Mowing • Ridging • Post Hole Digging • Blade Work • Sprinkler Installation • Concrete Work Cont. 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You have 30 CALENDAR DAYS af- ter this summons and legal pa- pers served on you to file a writ- ten response at this court and have a copy served on the plain- tiff. A letter or phone call will not protect you. Your written re- b i l l p y sponse must be in proper legal form if you want the court to hear your case. There may be a court form that you can use for your response. You can find these court forms and more in- formation at the California Courts Online Self-Help Center ( www.courtinfo.ca.gov/selfhelp), your county law library, or the courthouse nearest you. If you cannot pay the filing fee, ask the court clerk for a fee waiver form. If you do not file your re- sponse on time, you may lose the case by default, and your wages, money, and property may be taken without further warning from the court. There are other legal require- ments. You may want to call an attorney right away. If you do not know an attorney, you may want to call an attorney referral service. If you cannot afford an attorney, you may be eligible for free legal services from a non- profit legal services program. You can locate these nonprofit groups at the California Legal Services Web site (www.la- whelpcalifornia.org), the Califor- nia Courts Online Self-Help Cen- ter (www.courtinfo.ca.gov/selfh elp), or by contacting your local court or county bar association. NOTE: the court has a statutory lien for waived fees and costs l bi i on any settlement or arbitration award or $10,000 or more in a civil case. the court;s lien must be paid before the court will dis- miss the case. AVISO! Lo han demandado. Si no responde dentro do 30 dias, la corte decidir en su contra sin escuhar su version. Lea la informacion a continuacion. Tiene 30 DIAS DE CALENDARIO despues de que le entreguen esta citacion y papeles legales para presentar una respuesta por escrito en esta corte y hacer que se entregue una copia al demandante. Una carta o una llamada telefonica no lo protegen. Su respuesta por escrito tiene que estar en formato legal correcto si desea que procesen su caso en la corte. Es posible que haya un formulario que usted pueda usar para su respuesta. Puede encontrar estos formularios de la corte y mas informacion en el Centro de Ayuda de las Cortes de California (www.courtinfo.ca. gov/self help/espanol/), en la biblioteca de leyes de su condado o en la corte que le quede mas cerca. Si no puede pagar la cuota de presentacion, pida al secretario de la corte que le de un formulario de exencion de pago de cuotas. Si no presenta su respuesta a p p tiempo, puede perder el caso por incumplimiento y la corte le podra quitar su sueldo, dinero y bienes sin mas advertencia. Hay otros requistos legales. Es recomendable que llame a un abogado inmediatamente. Si no conoce a un abogado, puede llamar a un servicio de remision a abogados. Si no puede pagar a un abogado, es posible que cumpla con los requisitos para obtener servicios legales gratuitos de un programa de servicios legales sin fines de lucro. Puede encontrar estos grupos sin fines de lucro en el sitio web de California Legal Services, (www.lawhelpcalifor- nia.org), en el Centro de Ayuda de las Cortes de California, (ww w.courtinfo.ca.gov/selfhelp/esp anol/) o poniendose en contacto con la corte o el colegio de abogados locales. AVISO: Por ley, la corte tiene derecho a reclamar las cuotas y los costos exebtos por imponer un gravemen sobre cualquir recuperacion de $10,000 o mas de valor recibide mediante un acuerdo o una concesion de arbitraje en un caso de derecho civil.Tiene que page e! gravamen de la cort antes de que la corte pueda desechar el caso.l CASE NUMBER: (Numero de Caso) 67846 The name and address of the court is: (El nombre y direccion de la corte es) Tehama County Superior Court 633 Washington St., Red Bluff, CA 96080. The name, address, and tele- phone number of plaintiff¹s at torney, or plaintiff without an at- torney, is: (El nombre, la direccion y e numero de telefono del abogado del demandante, o de demandante que no tiene abogado, es) O'Neil G. Dennis, (Bar #256636) O'Neil G. Dennis, A Professional Corporation, 1280 E. 9th St., Ste B, Chico, CA 95928 FAX No.: (530) 302-1577 Phone No.: (530) 343-1017 Date: (Fecha): May 08, 2013 Gina Setter CLERK OF THE COURT Clerk, by Michelle Waelty, Deputy ( S e c r e t a r i o ) (Adjunto) Publish: June 19, 26, July 3 & 10 2014 Legal Notices Legal Notices Legal Notices Legal Notices Legal Notices Legal Notices Legal Notices Legal Notices Legal Notices Legal Notices | NEWS | REDBLUFFDAILYNEWS.COM THURSDAY, JUNE 19, 2014 6 B