TakingITGlobal

Activating Online Communities to Maximize Impact

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ActivatingOnlineCommunitiestoMaximizeImpact 4 TechTools:Overview&Trends Amongthe tech nology tool s participantswereinvitedtodiscuss,thefollowinglistreflectsthose thatwerereportedtobe' mostrelevanttoyourorganizationin2017 ' . T hemost commonlymentioned toolsare capturedinthetablebelo w. Category: Tool: InsightsandFutureDirections: SocialMedia Twitter Briefmessageswithaclear targetandcapacitytoconnectdirectly1:1 withinfluencerswilldrivesocialnetworkengagement ValueofFacebook/ 'profile 'modelwasnotmentioned,butthenewly released' Paper'maybeaspacetowatch LinkedInwasnotintroduceddirectly,butcouldbecomeabiggerplayer insupportingvolunteerrecruitment SocialMedia Analytics HootSuite Coordinatingand managingadiversityofmediachannelsisachallenge andastoolscontinuetoevolveanddiversify,aggregationandreporting toolswillplayalargerroleincommunicationswithinthesector CollaborationTools GoogleDocs Real Time,Multi User ideationtoolsareanincreasingbackbonewithin thesector,withtheethosofcollaborationunderwritingincreasingly largerportionsofthedesignanddevelopmentprocess Whiletraditionalsoftwaresuitesmayprovidericherfeatures, organizationsare preparedtosacrificetheseinfavour low/no cost, collaborative options Thismayalsospeaktochangesinorganizationalstructurearoundthe decentralizationofcontrol,conventionallyassociatedwith'document ownership';theinclusionofmultiplerea l timevoicesmaysupportashift towardsmorecollaborativeand'flatter'teamororganizational structures

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