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Prestige Promenade pearls and sweets

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36 W W W.thejeWelrybook.CoM c o n t e n t s i t ' s e c l e c t i c t r e n d r e p o r t 2 014 The 2014 fashion collections produced some clear trends, but were all over the place as far as aesthetic. From menswear-inspired to tribal to sporty to metallics, what's most evident is that there's something for everyone, and eclectic is the new normal. The biggest takeaway: today's chic means looking to the runway for inspiration and then injecting it with your own personal style. So how does that affect what customers are looking for as far as jewelry over the upcoming months and holiday season? The good news is that affluent women have started to change their focus from investing in the latest "it" bag or shoes to investing in jewelry at the same price point. And though there will always be a buyer for the classic commemorative pieces like diamond studs, tennis bracelets and solitaires, today's customer is veering away from the generic and towards more fashion-forward designs that help establish a unique style statement. Old taboos like mixing metals and different aesthetics have gone the way of white after Labor Day, so there's a great opportunity to connect with customers and help them to build diverse collections that can be worn in many ways, on a variety of occasions. Candy Crush Color is stronger than ever, as evidenced on the runways, where pastels, oranges and shades of purple were particularly popular. We've also seen color dominating the high jewelry and auction scenes, as fancy-color diamonds shattered bid records in Q1 and Q2, and Graff unveiled the $55 million "Hallucination" watch at Baselworld. In today's immediate consumption culture, where everyone has access to the latest news, images and launches, the trickle-down effect happens that much more quickly. Customers are already looking for a pop of color, and gravitating towards interesting, brilliant shades via stones like tourmaline, spinel, tan- zanite and all kinds of sapphires and beryls. And it doesn't have to be precious to be sought after, as demand for "new" entries like cavancite, nucleated pearls and angel skin coral is rising as well. TREND REPORT 2014: IT'S ECLECTIC! By Allyson Bainbridge Babette Shennan "Eternal Gingko" Rings in 18K gold with antique satin finish, featuring pink tourmaline, south sea pearls, emerald and peach tourmaline, with white and colored diamond accents Mallary Marks "Apple & Eve" Earrings in 18/22K gold featuring green chrysophase and blue zircon

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