Retail Observer

May 2014

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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MAY 2014 RETAILOBSERVER.COM 13 B O O K R E V I E W T hrow out the sales manual. Get off the motivation elevator. Clients First is a two word miracle that can change your life. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just ten years—a feat never before achieved. Halfway through their lives, despite their ambition and drive, Joseph and JoAnn Callaway found themselves broke and no further along than the day they graduated from high school. Then they discovered the two-word miracle, Clients First, and their lives were transformed. Through real life stories, Joseph and JoAnn reveal how Clients First can be your two-word miracle. Here, you will learn the three keys to putting your clients first that helped them create one of the most successful realty firms in the U.S. Each of the three keys is important and can stand on its own. However, the success you can achieve when following the Clients First program can only be reached when all three keys are used in coordination. • Explains how honesty ensures a strong client relationship • Details the ways in which competency pervades all aspects of a client's perception of you • Shows how being a caring individual can win over a client on a personal level Unlock your potential by putting these to use in your life and your business. CLIENTS FIRST: THE TWO WORD MIRACLE How honesty, competency, and caring will make you rich Authors: Joseph Callaway And Joann Callaway are coauthors of the New York Times bestseller Clients First: The Two Word Miracle and founders of the real estate company Those Callaways. To learn more, visit www.clientsfirstbook.com. Publisher: Wiley RO

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