MAY 2014 RETAILOBSERVER.COM
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XHIBITORS, BOTH NEW AND RETURNING, REPORTED
high traffic and quality interaction with attendees, which
made for new business opportunities, exposure and
mutually beneficial exchanges. Steve Proctor of returning exhibitor
True Professional Series, comments, "We've been exhibiting here
for over five years and this year's show has been a stand out.
We're seeing a lot of quality consumers who are renovating and
building new homes. The show gives you great exposure to a good
mix of consumer and trade. We're able to connect to the trade and
learn about trends from them, which we can then impart to the
consumers." And it wasn't just tradeshow veterans who felt this
way. Alex Rosenhaus, co-owner, designer and builder of Alex,
Drew and No One, a Detroit-based company, which launched at
the show, said, "It has far exceeded our expectations. We've been
able to connect with seasoned interior designers and consumers
who have told us that they have been blown away by the quality of
exhibitors this year. If even 5 percent of our leads work out we'll be
doing just wonderful." Fellow newcomer Russell Dagenais of
Fleurco products, commented, "We are a first time exhibitor, but
have done a lot of trade shows and this has been one of the best.
We've given away over 3,000 of our catalogues to potential clients,
so that just shows how valuable it's been. We think we'll get some
nice business from this." Myles Mayo of Ligne Roset, adds, "Our
experience this year has been outstanding. There's been lots of
traffic—more so than other years. We sold everything in our display
by the second day."
