RETAILOBSERVER.COM MAY 2014
8
T
he 13th edition of the Architectural Digest Home Design Show (ADHDS),
March 20-23, was a captivating and vibrant confluence of luxury products and
cutting-edge designs from over 300 exhibitors, including top-notch household
names, as well as rising stars. Over 40,000 attendees from across the globe took to
the aisles, discovering distinctive items for their projects, popping into the Jenn-Air
Master Class Studio for exciting seminars sponsored by Architectural Digest and The
New York Times, and shopping at the new "Shops at ADHDS" cash and carry section.
Exhibitors noted the marked increase in attendance, including the remarkable 55%
increase in trade, and encountered productive leads from discerning industry
professional and consumer visitors alike.
Jeff Petersen, director of sales, comments, "There was a palpable energy at the
show, which I think was very much powered by our outstanding exhibitors. They came
to the Pier enthusiastic and "on-point," not merely displaying their latest and greatest
products, but really representing their brands and engaging with attendees. We are
excited that many will be returning for next year." Director of Marketing, Michael J.
Rabatin agrees that the exhibitors helped to set the tone for a superlative show,
adding, "From the innovative exhibitor offerings, to the timely seminars led by the
who's who of the architectural and design industry, to our partnership and co-location
with DIFFA (Dining by Design), ADHDS has succeeded in creating a special
experience, which has become something of a hallmark. Unlike any other in the
tradeshow world, it's an exceptional, well-rounded and immersive event." Susan
McCullough, MMPI senior vice president, continues, "The Architectural Digest Home
Design Show is more than just a tradeshow. It is a comprehensive, yet curated,
boutique-feeling celebration of design. We are so thankful to our exhibitors, sponsors,
attendees and entire MMPI team for making this year's show such a great success.
We can't wait for 2015."
1 3 T H A N N U A L
ARCHITECTURAL DIGEST
HOME DESIGN SHOW
A N I N S P I R AT I O N A L TO U R D E FORCE
