Issue link: https://www.epageflip.net/i/267007
For some time now, busi- nesses have been gaining a bad reputation. Ideas like capitalism, profits, wealth, and entrepre- neurship once inspired and gar- nered praise, but now they are i n c r e a s i n g l y being vilified. There are many reasons for this, some justified and some not, and the reality is that some blame lies on both sides of this argument. But, as business owners, it is within your power to help change this image and show that at least your business has a conscience. In the recently released book "Conscious Capital- ism," authors John Mackey of Whole Foods Market and professor Raj Sisodia "argue for the inherent good of both business and capitalism." They propose that "entrepreneurs are the true heroes in a free-enterprise economy, driving progress in com- panies, society and the world." To support this, they present four spe- cific principles that companies should follow to not only communicate this reality to the world, but also grow their organization. The first principle to consid- er is to find your higher pur- pose. Make a Difference Forbes defined the process of finding your company's higher pur- pose as uncovering the dif- ference it is trying to make in the world. This is some- thing the most profitable and highest esteemed com- panies have in common – they all know their purpose. Disney exists to use our imaginations to bring happi- ness to millions. 3M is in the business of improving every company, every home, every life. The American Red Cross is daily enabling Americans to perform extraordinary acts in the face of emergencies. Do you know what your business purpose is? Create Value Mackey and Sisodia believe that "business has a much broader positive impact on the world when it is based on a higher purpose that goes beyond generating profits and creating share- holder value." Psychology has shown that it's vital for individuals to find purpose and meaning in their lives. And it's just as important to the business itself. Finding a higher purpose for your organization is all about cre- ating value, an idea that is all too often confined to just marketing or advertising. Walter Robb, co-CEO of Whole Foods Market, explains their stores "are our canvas upon which we can paint our deeper pur- pose of bringing whole foods and greater health to the world." Discover Your Business' Purpose Defining the value that your company brings to the world is a step that some owners naturally do during the strategic plan- ning part of the start-up process, but sometimes that purpose can get lost. For other business owners, this is something they never even consider. But it's not too late. You can uncover your company's ultimate purpose by asking and hon- estly answering some ques- tions: • "Why do we exist?" • "Why do we need to exist?" • "Why is the world bet- ter because we're here?" • "Would we be missed if we ceased to exist?" • "What core values ani- mate the enterprise and unite all of our stakehold- ers?" As you uncover your business' purpose, it's important that you don't negate growing your com- pany or being profitable. Mackey and Sisodia believe that profitability is best achieved by not making it the primary goal of the business. After all, you can't fulfill your higher pur- pose of fueling growth and progress within your com- munity if you don't gener- ate profits. Lisa Hansen owns Express Employment Professionals at 243 S. Main St. in Red Bluff, and can be reached at (530) 527-0727. 2B Daily News – Wednesday, February 26, 2014 RUNNINGS ROOFING Sheet Metal Roofing Residential Commercial • Composition • Shingle • Single Ply Membrane Owner is on site on every job Serving Tehama County 530-527-5789 530-209-5367 No Money Down! "No Job Too Steep" " No Job Too Flat" FREE ESTIMATES CA. LIC#829089 Smog Check (MOST CARS & PICK-UPS) 527-9841 • 195 S. Main St. starting at $ 29 95 + $ 8 25 certificate SERVICES AT LOWER PRICES All makes and models. We perform dealer recommened 30K, 60K, 90K Members Welcome STOVE JUNCTION The The North State's premier supplier of stoves 22825 Antelope Blvd., Red Bluff 530-528-2221 • Fax 530-528-2229 www.thestovejunction.com Over 25 years of experience Tues-Sat 9am-5pm • Closed Sun & Mon Now Carrying! Green Mountain Grills & Accessories Serving Butte, Glenn & Tehama Counties Commerce business&enterprise Preppers' in the Spotlight • New Member – The Corning Chamber welcomes Olivet Lodge No. 205, 1120 1/2 Solano St. as a new member. Call 824-2349 for information. Also, 3CORE, 3120 Cohasset Road, Ste. 1, Chico, 95973. Phone (530) 893-8732. • Business Spotlight – Our spotlight is on Preppers' Inc., 1956 Solano Street in Corning. Phone 824-4858. Preppers' Inc. opened for business in November 2012 and joined the Corning Chamber of Commerce Feb. 26, 2013. Happy anniversary. Preppers' is open 9 a.m. to 5 p.m. Monday through Friday and 10 a.m. to 5 p.m., Sat- urday and Sunday. The store is owned and operated by Mel Lankford and he has one employee, Stacy Marks. Mel was born in Turlock, lived in New Mexico and now lives in the area since 2006. Preppers' Inc. specializes in emergency food, survival gear and is also a gold and silver exchange. Mel said "It never hurts to be prepared and you can never be too prepared." Mel pointed out that in their ads FEMA is encouraging people to stock up on emergency rations and be prepared for any unforeseen disasters. You never know what can happen. Mel pointed out that it's kind of like our grandparents who canned food and made preparations for the future but the modern way. Mel would like to say thank you to his customers for their support. He said, "We couldn't have made it without them." He is looking forward to serving everybody another year. When asked if there were any changes to what they do or how they do things he just said that they plan on building inventory with more supplies. • Wine Food & Art Festival – This Saturday is the Wine Food & Art Festival at Rolling Hills Casino Entertainment Center from 10 am to 8 pm. Tickets are $10 and include a wine glass and $5 slot play. $1 tast- ing fee at each booth. There will also be a clam chow- der cook-off with free tasting from 11 a.m. to 5 p.m. Tickets available at Rabobank in Corning, Chico and Red Bluff, Edward Jones, Corning, Corning Chamber of Commerce and Rolling Hills Casino Box Office. • Corning in the Morning – The Friends of the Library will host the morning get together, March 11, at 8-9 a.m., at the Corning Library, 740 Third St. You are invited to come and hear what the Friends of the Library do and enjoy breakfast food and drinks and bring your business card for a chance to win a door prize. Chamber's 2nd annual B.E.A.M. a huge success The atmosphere was filled with excitement as 60 businesses and organiza- tions presented their wares to more than 500 people attending the Business Expo and Mixer at the Community Center last Thursday night. A large amount of busi- ness to business networking and meet and greet with the public took place for the three hours of the Expo. The public won prizes and met many leaders of the com- munity. The vendors came away encouraged by the folks they met throughout the evening. St. Elizabeth Communi- ty Hospital was a major sponsor of B.E.A.M. and provided two free sessions during the evening on the Affordable Care Act. A big thank you to all registered vendors and sponsors who made the event so successful; Red Bluff Dodge, The Round-Up Saloon and the Daily News. We look forward seeing you at this g r o w i n g event next year. View B.E.A.M. pic- tures online at red- bluffchamber.com or Facebook page www.face- book.com/redbluffcham- ber. *** Good Morning, Red Bluff is sched- uled for 7:50 a.m. Thursday at Duran- go RV Resort. The fine folks at D u r a n g o RV Resort will be hosting the event at 100 Lake Ave., behind Food Maxx, in Red Bluff. An excellent networking oppor- tunity. *** Sign up and register for… The Round-Up Parade, Chili Cook-Off vendors, Cowboy Golf Tournament, Round-Up Business Deco- rating Contest and the Chamber's Farmers Mar- kets Wednesdays and Satur- days by visiting red- bluffchamber.com, sending an email to info@red- bluffchamber.com or 530- 527-6220 ext 301. Remember the theme for the parade and Business Decorating Contest is Rodeo Ready. We are honoring Joe Baumgartner, Red Bluff's own Professional Bull Rider Hall of Famer as the Grand Marshall this year. Come out and enjoy the parade with all the great entries at 10 a.m. Saturday, April 19. Chad Bushnell will be playing his hit song "Rodeo Ready" live throughout the parade route. Local senior home part of merger As America's "silver tsunami" draws nearer, Emeritus at Lassen House is part of a plan to create a newly-expanded national senior living solutions company offering an unprecedented continuum of services for seniors and their families. This is the result of an expected merger of Emeritus Senior Living, Lassen House's parent company, and Brookdale Senior Living. The merger, anticipated to be com- pleted in third quarter this year, is not expected to have direct impact on daily operations at Lassen House. However, it sets the stage for its residents to have access to a greater range of services due to the larger scale and expanded innovation of the new parent organiza- tion. The combination of Emeritus Senior Living and Brookdale Senior Living will operate as Brookdale and Emeritus at Lassen House's name will eventually be changed to reflect it. The newly-expanded organization will have more than 1,100 senior living communities in 46 states, including the nation's 30 largest metropolitan areas. Brookdale's scope of services will include independent living, assisted living, dementia care, skilled nursing, home health, hospice, therapies, short- term rehabilitation, long-term care and private-duty home care. The company also plans to create comprehensive post-hospitalization care services. This year, the youngest baby boomers turn 50 and according to the U.S. Census Bureau, people 65 and older are expected to represent 20 per- cent of the population by 2030, com- pared to just 13 percent in 2010. By 2050, the projected population of Americans 65 and older will reach 88.5 million, more than double the fig- ure from 2010. The closing of the transactions under the merger agreement is subject to, among other closing conditions, shareholder approval by the compa- nies, regulatory approvals and certain third-party consents. Tire shop opens Discount Tire Outlet has opened for business at 450 Antelope Blvd., Ste. 46, in Red Bluff. The shop is managed by Dustin Krueger and offers all brands of used tires. Hours are 8 a.m. to 5 p.m. weekdays and 8 a.m. to 3 p.m. Saturdays, closed Sun- days. The shop can be reached at 529-0332 and is affiliat- ed with Discount Tire Outlet at 20290 Charlanne Lane in Redding. Business has a conscience too Lisa Hansen QuickBooks Advanced III NEC Small Business Development Center (SBDC) at Butte College presents "QuickBooks Advanced III" 9 a.m. to noon Thursday, March 13 at 2480 Notre Dame Blvd., Chico. The cost of the workshop is $50 per person prepaid or $60 per person at the door. This workshop is a more advanced approach to Quick- Books. It will focus on analyzing financial data, setting up inventory, tracking and paying sales tax, estimating and progress invoicing, tracking time and customizing forms and reports. Includes manual. Pre-Requisite: Intro- duction to QuickBooks I and QuickBooks Basics II. Pre-registration is required. Please register online, call or stop by, NEC Small Business Development Center (SBDC) at Butte College, 2480 Notre Dame Blvd., Chico, 530-895-9017, www.bcsbdc.org to register and for information.