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4A Daily News – Wednesday, December 25, 2013 Commerce business&enterprise Setting goals that can become reality Depending on your personality explained it like this, "The value of type, you might not categorize set- the goal is not the goal itself, but the determination of the action ting your annual business steps most likely to lead to goals as exciting or achieving the goal." You adventurous. The yearly must establish an action charge of establishing plan for each of your goals, goals can easily become and that plan has to incorpojust another mundane rate every department and task to be completed employee in your business. before Dec. 31. Or, even This means that you need worse, it can be a demorto go beyond just posting alizing exercise if you the company goals in the seem to fall short each break room and announcing year. But Daniel Boone, them at the end-of-the-year a famous American pioparty. You need to break neer, explorer, and fronLisa them down so that each tiersman, had a different division, each department view of goal setting – one within those divisions, and that likened it to estabeach and every employee in lishing a destination. "Having an exciting destination is those departments have a specific like setting a needle in your com- and measurable part to play in pass," Boone said. "From then on, achieving the goals. It will require the compass knows only one point... some additional work, as well as And, it will faithfully guide you cooperation and collaboration there through the darkest nights and among management, but this is the only way to convert your dream into fiercest storms." Boone's description certainly reality. Recognize Your Limitations makes goal-setting sound more In case you haven't realized it yet, appealing, but goals also need to be practical. Doing something just for the phrase "you can achieve anythe sake of doing it is a waste of time thing" isn't completely true. Every– and in today's business environ- one, and every company, has limitament, you can't afford to waste time. tions. A wise leader will recognize As a leader, you have to find a way this fact, assess both strengths and to create goals that blend the vision- weaknesses, and then make educatary facet with the functional aspect, ed, achievable goals. As that Forbes and there are three key ways you can article pointed out, "Some goals are not achievable." accomplish that. And unachieved goals don't mean Look Beyond the Goal A well-crafted, well-thought-out a missing checkmark at the end of goal is a wonderful thing, but if you the year. When you set goals that leave it at that, you're going to fail. A have no possibility of being met, you Forbes article from earlier this year do two things. First, you discourage Hansen and disengage everyone in your organization. Second, you put your business at risk by wasting valuable time and resources. The combination of those two consequences is enough to cripple, and even destroy, the best of companies. Break It Down Once each area and individual in the company has their own unique action plans, you'll need to break it down even more. "Set your goals incrementally, with short-term plans that take steps toward the larger things you want to complete," recommends a Fox News Small Business report. That means you pinpoint exactly which tasks are essential to achieving the goals, and then narrow it down to what needs to be accomplished in the year, each quarter, each month, each week, and each day. This is ultimately where the rubber meets the road and how you make your goals realistic and timely. Setting goals can result in some amazing accomplishments, but you have to do more than slap your top three wishes on some letterhead. Crafting goals that are specific, measurable, achievable, realistic and timely takes effort. The outcome, however, is well worth it. At the very least, you'll find yourself with more motivated and engaged employees, and, at the very best, you'll achieve your dreams and enjoy all the rewards that come with them. Lisa Hansen owns Express Employment Professionals, 243 S. Main St. in Red Bluff, and can be reached at (530) 527-0727. When opportunity knocks, open the door If you've been around long-time investors, you'll probably hear them say, ruefully, "If only I had gotten in on the ground floor of suchand-such computer or social media company, I'd be rich today." That may be true — but is it really relevant to anyone? Do you have to be an early investor of a spectacular company to achieve investment success? Not really. Those early investors of the "next big thing" couldn't have fully anticipated the tremendous results enjoyed by those companies. But these investors all had one thing in common: They were ready, willing and able to look for good opportunities. And that's what you need to do, too. Of course, you may never snag the next big thing, but that's not the point. If you're going to be a successful investor, you need to be diligent in your search for new opportunities. And these opportunities Saigon Bistro NEW BUFFET Lunch Express American & International Food DINNER BUFFET Fri-Sat 5pm-8pm BREAKFAST BUFFET Free Coffee and Cinnamon Rolls Starting Fri., Dec. 20th Biscuits & Gravy, Meatloaf, Salad Bar, Sushi, Gumbo, Cajun Shrimp, Sandwiches, Fruit Salad and more Wine & Beer - Catering available 723 Walnut St. Red Bluff • 528-9670 don't need to be brand-new to the financial markets — they can just be new to you. For example, when you look at your investment portfolio, do you see the same types of investments? If you own mostly aggressive growth stocks, you have the possibility of gains — but, at the same time, you do risk taking losses, from which it may take years to recover. On the other hand, if you're "overloaded" with certificates of deposit (CDs) and Treasury bills, you may enjoy protection of principal but at the cost of growth potential, because these investments rarely offer much in the way of returns. In fact, they may not even keep up with inflation, which means that if you own too many of them, you will face purchasingpower risk. To avoid these problems, look for opportunities to broaden your holdings beyond just one or two asset classes. The Over 25 years of experience STOVE JUNCTION The North State's premier supplier of stoves Now Carrying! Green Mountain Grills & Accessories Serving Butte, Glenn & Tehama Counties Tues-Sat 9am-5pm • Closed Sun & Mon 22825 Antelope Blvd., Red Bluff 530-528-2221 • Fax 530-528-2229 www.thestovejunction.com TEHAMA CROSS TRAINING is coming to Tehama Family Fitness Center! Tehama Cross Training is a full body strength and conditioning program taught by strength and conditioning specialists, as well as Physical Therapists and CrossFit certified instructors. These evidence based workouts are designed to be motivating and will give you results faster than traditional workout programs. By using functional mobility exercises scaled to your fitness level, TEHAMA CROSS TRAINING will prepare you for the physical demands of everyday life. This exclusive form of strength and conditioning will be available for members and nonmembers beginning in mid to late December. We anticipate the completion of our functional fitness court by Christmas. What a great gift, The gift of Health! Tehama Family Fitness Center 2498 South Main St. Red Bluff 530 528-8656 www.tehamafamilyfitness.com Here's another way to investing in stocks, there are take advantage of opportu- no guarantees; some stocks nities: Don't take do lose value and a "time out" from may never recovinvesting. When er.) markets are Instead of down, people's looking for that fears drive them one great "hit" in to sell investthe form of an ments whose early investment prices have in a skyrocketing declined — stock, you're betthereby immediter off by seeking ately turning good opportuni"paper" losses ties in the form of into real ones — new investments Susie rather than holdthat can broaden ing on to quality your existing investment vehiportfolio or by cles and waiting adding additional for the market to recover. shares, at good prices, to But successful investors are your existing investments. often rewarded when they These moves are less glitzy not only hold on to invest- and glamorous than getting ments during declines but in on the ground floor of the also increase their holdings next big thing – but, in the by purchasing investments long run, they may make whose prices have fallen — you look pretty smart or adding new shares to indeed. existing investments — thereby following the first This article was written rule of investing: Buy low. by Edward Jones for use by When the market rises your local Edward Jones again, these investors financial advisor. should see the value of their Susie Mustaine is a a new investments, or the shares of their existing ones, financial advisor for Edward increase in value. (Keep in Jones, her office is at 2130 mind, though, that, when Main St., Ste. B, in Red Mustaine Merry Christmas No matter how old I get, I must admit I love receiving Christmas gifts! Don't get me wrong, I love giving them as well!! But guessing before I open a present in my hands is so much fun! Until I open it though, the gift remains a mystery. Once I unwrap it, I can enjoy the present. The Holidays are filled with giving and receiving; it's a wonderful time. This Christmas season, I hope we all realize the amazing gifts we have in our lives. Open the gifts of family, friends, faith, success, health, community, and be fully open to enjoy these gifts we have all been given. Have a Blessed Christmas and a Hope-Filled New Year! Dave Gowan is CEO of the Red Bluff-Tehama County Chamber of Commerce. Employer Advisory Council memberships The Tehama County Employer Advisory Council offers many benefits to its members. The membership is an annual fee, January through December. Business Membership is $30 per year and applies to all employees within the company. TCEAC Membership Benefits • Discounted prices on 1/2 day seminars • No cost for general monthly presentations/meetings. • Access to the "Management Hotline" that provides employee and labor relations consulting to management as well as assistance regarding a wide variety of employment related topics. • Stay current with changes in employment law through expert speakers at general membership meetings and timely legislative updates. • Save time and money by learning better ways to use EDD's recruiting, interviewing, and placement services. • Network with other business professionals. • Have a voice in EDD procedure and policy through a direct link to EDD's management. • Participate in the recognition program for employers who hire and train veterans. • Obtain a better understanding of labor market information. • We give a significant amount of financial support to a variety of employment and educational not-forprofits, directed through SEAC. To renew your TCEAC Annual Membership for 2014, go to http://ceac.org/index.php/region_1/tehama_county_eac/. If you have questions or need more information, call Michelle Clement at the Job Training Center at 5297000 ext. 151 or send an email to mclement@ncen.org. Coffee retailer holds fundraiser Bluff and she can be reached at 527-4729 or susie.mustaine@edwardjo nes.com. GRANTS PASS — Dutch Bros. Coffee and customers banded together to raise $176,922 for children on the company's annual Buck for Kids Day on Dec. 6. "We're really fortunate we get to use Dutch Bros. as a force for good," said President and Co-Founder Travis Boersma. "We try to do all we can to help kids live better lives." To raise funds, all 213 locations donated proceeds that day to children's causes selected by NEW & USED FURNITURE & MUCH, MUCH MORE! RUNNINGS ROOFING 50% Red Tag Sale Antiques, Unique Fall Sale Sheet Metal Roofing Residential Commercial • Composition • Shingle • Single Ply Membrane KWIK KUTS Amazing Finds Two Locations - 30,000 square feet RED BLUFF 530-917-1138 REDDING 530-917-7797 22660 Antelope Blvd. amazingfindsredbluff.com 9am – 7pm Sun.-Fri. 3351 S. Market St. amazingfindshome.com 9am – 7pm Sun.-Fri. FREE ENROLLMENT HELP Covered California Affordable Care "No Job Too Steep" " No Job Too Flat" Serving Tehama County No Money 530-527-5789 530-209-5367 CA. LIC#829089 Down! FREE ESTIMATES Owner is on site on every job Family Hair Salon 20 % ANY RETAIL off PRODUCT with any chemical service of $50 or more 200 Regular $ Haircut off Reg. $13.95 Not good with other offers Expires 12/31/13 With coupon 1064 South Main St., Red Bluff • 529-3540 e-mail: clerk@redbluffdailynews.com or Fax: 527-9251 Wishing you a very Blessed Holiday Store closed Dec. 25, 26 & Jan. 1 805 Walnut Street Red Bluff May you always be carried on Angels Wings 444 Lic# 0573654 Business News? Gold Exchange 530-840-6611 Corner of Walnut & Jackson local owner-operators. In Red Bluff, donations went to Make A Wish. Organizations supported ranged from regional Boys & Girls Clubs to Christmas toy collection programs. This year's total donation exceeded last year's $139,000 by $37,922. Dutch Bros. Coffee donates more than $1 million every year to nonprofit organizations and causes, in an effort to achieve its goal of, "Making a difference, one cup at a time." 413 Walnut Street Red Bluff 530 528-8000 www.redbluffgoldexchange.com www.angelsamongusall.com Mon. 10-4 Tues.-Fri. 10am-5:30pm • Sat.10am-4 pm All makes and models. We perform dealer recommened Members Welcome 30K, 60K, 90K SERVICES AT LOWER PRICES Smog Check $ starting at + 25958 $ 25 certificate (MOST CARS & PICK-UPS) 527-9841 • 195 S. Main St.