Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.
Issue link: https://www.epageflip.net/i/164286
BUSINESS TO BUSINESS Warm Up Your Customer by LOUIS FERACA look. If your company would benefit from exposure among young Fall seems to have come to our area a little early this year. Cool people from teens to thirty-somethings, then fleece active wear may mornings and evenings make me think of one thing ... football! But be the way to go. Again, as with jackets, they cost more than T-shirts since I am not qualified to write a column about my favorite sport, but since people often use outerwear several times per week, the I'll have to make do with a little primer on the value of coolcost per exposure of your logo can be much lower than with season corporate apparel. Jackets, pull-overs, sweats, blankets T-shirts. The trick is to choose an item and decoration that suits etc. are more expensive than T-shirts but worth every penny. your target audience. Jackets can be part of a uniform for your crew, incentives to Blankets are another popular Fall item. They range in cost customers and associates and gifts to your customers. I had a from $10 or so for basic light-weight fleece to $40 or more for customer at one time who was in the building materials business. custom-woven cotton tapestries. The basic fleece models His primary product was nails and his sales were are excellent for use in a car, on a picnic or an open at the mercy of the product stockers at the bigair sporting event. The higher end models, like custom box home-improvement stores. His competitors tapestries, are more for home use and because of the gave away T-shirts and caps all the time, so if my cost are generally handed out very selectively and may customer wanted to win the stockers' hearts and be best reserved for holiday or special event gifting. If minds, he'd have to think big. His answer was to decorated with imagination, they can become a work give each stocker a nice 3-season jacket with his logo of art and therefore are displayed prominently in the embroidered. The stockers must have appreciated home where they are seen often by your target audience it because my customer's sales were up strongly — the person you gave it to and all of their visitors. within a few weeks. The jackets were also given to Because blankets are a comfort item, they have a good customers, crew and the corporate brass to strong positive effect on the user's perception whom my customer answered. Within a year or of the giving entity (you). In addition, logos two, he was promoted to a regional position. on blankets can be quite large and carry your Coincidence? Maybe. message to a very large audience wherever the Sweatshirts, sweatpants, hoodies and the like user takes them. are a mainstay in almost everyone's wardrobe. Jackets, pull-overs, sweats, blankets etc. are more So don't dismiss Fall apparel just on Lately, there are more options in fleece fabrics expensive than T-shirts but worth every penny. the grounds of cost, you might find running from traditional cotton/poly blends to that in the new 100 percent polyester moisture-wicking the end, LOUIS FERACA, Owner, U.S, Logoperformance styles. The performance fleece items cost substantially more but they are so versatile — keeping you warm when they can warm up your sales works, Contributing Writer. COMwhile they warm up your you first put them on and then wicking away moisture later as your workMENTS? Editor@upandcomingweekly. customers. out heats up. The polyester material is slow to fade and has a shiny-slick com. You are cordially invited to attend the sneak preview Obviously add your own logo here --> 2013 Best of Fayetteville Awards PRIMARY LOGO & IDENTITY GUIDELINES on Tuesday, September 17, 2013 Primary and Alternate Logo 5:30 - 7:30 p.m. at The TapHouse Sports Bar & Grill 411 Hay Street • Historic Downtown Fayetteville Food • Fun • Prizes Multiple color variations are available for maximum flexibility in Carolina's Best and Most Country production. Blue on white background should be treated as first preference. Only allAwards Presentation 6:30 white should be used on Bill Bowman, Welcome: color backgrounds. Publisher, Up & Coming Guest Celebrity MC Don Chase of WKML Weekly Remarks: Mayor Tony Chavonne. County Commissioner Chairman Jimmy Keefe, FACVB President John Meroski Chamber President Doug Peters COLOR SPECIFICATIONS Pantone 2935 U C92 M67 Y1 K0 #145fab Standard Times New Roman R.S.V.P. 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ Laurel Handforth 910.484.6200 laurel@upandcomingweekly.com R135 G23 B25 C27 M100 Y100 K34 #871719 Suggested Color Splits WWW.UPANDCOMINGWEEKLY.COM FONTS USED IN LOGOTYPE R43 G98 B48 C82 M37 Y100 K31 #2b6230 R255 G255 B255 C0 M0 Y0 K0 #ffffff Hosted By: ALTERNATIVE LOGO VERSIONS & SPECIFICATIONS Minimum Logo Width - 1.5" 1.5" is the safest minimum Utley & Knowleslogo. size for the primary CPAs Minimum Alt. Logo Width - 1" 1" is the safest minimum printed size for the alternate logo. SEPTEMBER 4-10, 2013 UCW 17