24 | The Jewelr y Book
W H Y P L A T I N U M ?
Choosing platinum is a celebration of beauty, strength, rarity, and longevity.
Not only do these elements factor into the construction of every piece of platinum
jewelry, they also reflect a relationship built upon the same traits.
N A T U R A L L Y W H I T E
Platinum is a great choice for engagement rings and wedding bands
because it won't change color or fade. It symbolizes a relationship that will endure.
Its naturally white color also makes platinum the perfect complement to any diamond.
R A R E
Platinum is 30 times more rare than gold and like all rare things,
platinum will hold its value over time.
S T R E N G T H
Platinum's strength and durability make it the securest setting for diamonds and precious
gemstones. A platinum prong offers better protection for diamonds and gemstones than
any other metal, providing peace of mind. Platinum's strength lets it stand the test of
time, so it's the perfect metal to protect your diamond through daily wear and tear.
A Platinum Crown should be recommended if yellow gold is the preferred color
for a setting. A Platinum Crown for an engagement ring is more durable,
will hold the stone more securely, and not cast any color into the diamond.
P L A T I N U M B R I D A L
