Look Book

52 | The Jewelr y Book Trade shows are essential for building relationships and showcasing your brand—but high-value inventory, travel, and crowded venues can elevate security risks. With early preparation, you can reduce exposure and stay focused on the event. j m i n s u r e . c o m Jewelry Trade Show Security: Protecting Your Merchandise Throughout Event Season Approach Trade Show Season with Confidence With proactive planning and consistent security practices, you can focus on building connections and showcasing your merchandise without unnecessary risk. For tailored guidance, contact the Jewelers Mutual Asset Protection team at assetprotection@jminsure.com, and visit online to learn more about protecting your business. Before the Show TRAVEL PLANNING n Share itineraries only with trusted staff who need them, and avoid posting real-time travel, hotel, or merchandise details on social media. n Confirm whether your hotel offers secure vault storage and understand its access controls and limitations. COVERAGE & SECURITY AWARENESS n Confirm your insurance covers transit, on-site display, storage, and post-show transport. n Subscribe to industry alerts from organiza- tions such as the Jewelers Security Alliance (JSA) to stay ahead of emerging threats. SECURE SHIPPING & TRANSPORT n Use armored transport whenever possible and always declare the full merchandise value. n When traveling with jewelry, situational awareness is your strongest defense. Always assume you're being watched when carrying merchandise.. STAFF PREPAREDNESS n Train all attending staff on trade show– specific protocols, including situational awareness, merchandise handling, and reporting suspicious activity. During the Show BOOTH SECURITY n Never leave the booth unattended. Staff your space with at least two people during setup, teardown, and show hours to reduce risk and preserve insurance coverage. n Display one item at a time and keep remaining inventory secured in locked cases or safes. INVENTORY MANAGEMENT n Conduct and document inventory checks on arrival throughout the day, and before closing; report anything missing or suspicious immediately. n Use secure payment methods and verify customer identities for all transactions. END-OF-DAY SECURITY n Reconcile inventory before leaving the booth each day and use armored services to move unsold merchandise off-site when possible. n Remove exhibitor badges before leaving the venue and request security escorts when transporting valuables. Aer the Show PACKING & SHIPPING n Complete a final inventory count before packing and avoid branded cases or bags that draw attention during travel. n Consider whether carrying high-value jewelry personally increases your exposure to risk, and if a professional courier service may offer a safer, more secure alternative. S P O N S O R E D

• Cover