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Winter 2026 | 35 A D V E R T O R I A L The Protection Plan That Builds Trust When you offer your customers JM ® Care Plan, you're offering more than protection; you're giving them confidence backed by over a century of trust from Jewelers Mutual ® Group. Together, we keep your customer relationships strong and build a long-lasting trust that deepens over time. Be part of something bigger. Exclusions and limitations apply. For specific plan details, refer to the Terms and Conditions. JM Care Plan is offered by a member of the Jewelers Mutual Group, either JM Care Plan, Inc. or JM Care Plan Services, Inc. The Strength Behind the Relationship: How JM ® Care Plan Builds Confidence and Loyalty Every jewelry sale marks the beginning of a long-term relationship. When a customer walks out with a cherished piece, it's more than a transaction. It's the care and expertise you provide that builds trust that lasts. Offering JM Care Plan extends that trust, showing your customers that the promise of quality and care continues long aer the purchase—a relationship that strengthens over time. Extending Your Promise of Care Care plans help protect your customers' cherished pieces from damage due to wear and tear, demonstrating your ongoing commitment to quality. With JM Care Plan, customers can choose coverage for either 3 years or for the lifetime of their item, which includes repairs like fixing broken prongs, ring resizing, chipped or cracked stones, and pearl restringing. Each interaction reinforces confidence in your crasmanship and keeps your store top of mind for future repairs, replacements, and other expert advice. Driving Referrals and Repeat Business Consider how care plans can help you reimagine the customer experience you create. When customers see that your store offers JM Care Plan, which includes the credibility and expertise of the Jewelers Mutual® Group, they feel more confident in the opportunity you're offering them and are more likely to trust your valuable perspective. at trust not only encourages repeat visits and referrals but also strengthens your store's reputation as a jeweler who delivers on their promise of care. Each interaction reinforces loyalty, elevates your brand, and keeps your business top of mind for future purchases. Providing Value for Jewelers and Customers JM Care Plan creates a win-win for both customers and jewelers, strengthening trust and loyalty while supporting meaningful interactions: care plans are more than protection—they're an extension of your service and trust. By offering it as a natural part of the purchase experience, you strengthen trust with your customers and build relationships that grow over time. To find out more about JM Care Plan, go to: www.jewelersmutual.com/business/revenue-generators/jeweler-care-plan Customer Benefits Confidence their jewelry is protected Affordable protection for everyday wear and tear Simple, hassle-free repairs Strong customer loyalty Easier, natural sales conversations Credibility and trust through Jewelers Mutual Group expertise Jeweler Benefits

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