NOVEMBER 2025 RETAILOBSERVER.COM
9
A
fter two Media Days and five intensive days at the trade show, IFA Berlin, the world's largest
event for home and consumer tech, draws to a thoroughly positive conclusion. With over
1,900 exhibitors from 49 countries and 220,000 visitors, IFA has once again impressively
confirmed its role as the leading global trade show.
INTERNATIONAL STAGE FOR INNOVATION
IFA Berlin continues to set the pace for the industry in 2025 – with a clear focus on home and
consumer tech, artificial intelligence in everyday life, robotics, smart homes, gaming and content
creation. Hundreds of new products and world premieres were presented across more than
190,000 square meters.
A special highlight was the IFA Innovation Awards: with over 500 entries, the newly introduced
program far exceeded expectations. Numerous brands used IFA for their global product
launches, underlining the importance of the trade show as a stage for market innovations and
their introductions.
IFA 2025 DRAWS TO A
SUCCESSFUL
CONCLUSION
MORE INNOVATION,
MORE NEW PRODUCTS,
MORE CONTENT,
MORE VISITORS
