38
SCHWANKE-KASTEN
A CONTEMPORARY DESIGN
With a resolutely modern touch, the Land-Dweller reinterprets
the design of watches with integrated bracelets. Explored first in
1969 with the Rolex Quartz, and again in 1974 on a Datejust with
self-winding movement, it is a design where, aesthetically, case
and bracelet meld perfectly in a smooth, continuous line. This visual
harmony has drawn inspiration from the boldest of contemporary
aesthetics, sketching out new perspectives.
Flat Jubilee Bracelet
Specially designed for the Land-Dweller, the Flat Jubilee bracelet
is a reinterpretation of the emblematic Jubilee bracelet, unveiled
at the launch of the Datejust in 1945. This new metal bracelet
differs in that all the links are flat. Moreover, the centre links are
polished and slightly raised in relation to the outer links. The latter
feature a technical satin finish. The polished chamfered top edges
of the outer links create a stream of light that continues uninter-
rupted along the Oyster case and forms a harmonious whole.