Look Book

44 SCHWANKE-KASTEN FOREVER SHINING Like the jewels that are at the heart of our success story, Schwanke-Kasten boasts a bright past—and brighter future. 1899 – Charles J. Kasten, Hans P. Alsted and G.E.G. Kuechle create Alstead-Kasten and Co following the sudden passing of Christian Preusser at self-titled jewelry firm. 1936 – William Schwanke, a rival jeweler and great-uncle to Tom Dixon, partnered with C.J. Kasten, son of Charles J. Kasten, to form Schwanke-Kasten Jewelers. 1943 – Schwanke-Kasten Jewelers provide a beautiful 7-piece hand- wrought silver tea set for the USS Wisconsin for $4,290 to complete the 48-piece set. 1949 – Schwanke-Kasten Jewelers opens original Whitefish Bay "Residential Store" at 236 E. Silver Spring Drive. 1951 – Schwanke-Kasten Jewelers becomes an Official Rolex Jeweler. 1957 – Schwanke-Kasten Jewelers win one of the 23 awards at Diamonds International, a worldwide competition, for a "spray-pin of diamonds." 1958 – William Schwanke's wife, Mercedes took over Schwanke- Kasten Jewelers, making it a progressive woman-owned business for the time. Schwanke- Kasten Jewelers closes original 323 E. Wisconsin Ave location. 1982 – Malcom Dixon, William and Mercedes Schwanke's nephew, buys the jewelry store. 1984 – Malcom Dixon suddenly passes and his immediate family runs the store. 1989 – omas Dixon takes over. 2002 – Schwanke-Kasten Jewelers began carrying the iconic Roberto Coin Jewelry line. 2005 – Schwanke-Kasten Jewelers moves to current location, 417 E. Silver Spring Drive. 2013 – Becomes an Authorized TUDOR Dealer, as TUDOR re-enters the U.S. market. Adds Rahaminov and FOPE. 2019 – Charlie Dixon joins full- time as VP of Marketing and Advertising. 2020 – Began construction on upstairs. 2021 – Began carrying IPPOLITA; upstairs construction completed. 2022 – Began carrying Marco Bicego; first floor remodel complete. 2023 – Charlie Dixon named President while Tom remains CEO and Owner. Schwanke- Kasten Jewelers becomes one of the first independent jewelers to offer Rolex Certified Pre-Owned in the country. 2024 – Schwanke-Kasten Jewelers celebrates 125 years in business with recreations of iconic pieces from their archives. 2025 – Tom Dixon is inducted to the National Jeweler Retailer Hall of Fame. 22 SCHWANKE-KASTEN History FOREVER SHINING Like the jewels that are at the heart of our success story, Schwanke-Kasten boasts a bright past—and brighter future. 1899 – Alstead Kasten creates Alstead Kasten and Co. 1936 – William Schwanke, a watchmaker, partners with Mr. Kasten to form Schwanke-Kasten Jewelers. 1949 – Schwanke-Kasten Jewelers opens original Whitefish Bay "Residential Store" at 236 E. Silver Spring Dr. 1955 – Schwanke-Kasten Jewelers becomes an Official Rolex Jeweler 1957 – Schwanke-Kasten Jewelers win one of the 23 awards at Diamonds International, a worldwide competition, for a "spray-pin of diamonds." 1957 – Schwanke-Kasten Jewelers provides 43-piece Gregorian silver set for U.S.S. Wisconsin 1958 – William Schwanke's wife, Mercedes, takes over Schwanke-Kasten Jewel- ers, making it a progressive woman-owned business for the time. Schwanke-Kasten Jewelers closes original 323 E. Wisconsin Ave. location 1985 – Malcom Dixon, Mercedes's nephew, buys the jewelry store 1989 – Thomas Dixon takes over after his father passes away unexpectedly 2002 – Schwanke-Kasten Jewelers begins carrying the iconic Roberto Coin Jewelry line 2005 – Schwanke-Kasten Jewelers moves to current location, 417 E. Silver Spring Dr. 2013 – Schwanke-Kasten Jewelers becomes an Authorized Tudor Dealer, as Tudor re-enters the U.S. market 2013 – Schwanke-Kasten Jewelers becomes a Rahaminov Dealer 2019 – Charlie Dixon joins full-time as VP of marketing and advertising 2019 – Schwanke-Kasten Jewelers becomes an Autho- rized Grand Seiko dealer 2020 – Begins construction on upstairs 2021 – Begins carrying Ippolita and upstairs construc- tion completed 2022 – Begins carrying Marco Bicego and first floor remodel complete History

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