RETAILOBSERVER.COM AUGUST 2025
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
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"Some say opportunity knocks only once, that is not true. Opportunity knocks all the
time, but you have to be ready for it. If the chance comes, you must have the equipment
to take advantage of it." — Louis L'Amour (American writer, best-selling author, 1908-1988)
T
oday's economy has given us many chances to either make it or break it. You
don't want to miss your chance, nor do you want to let it get away without at least
knowing that it's there.
Here are some wise words to take into consideration:
• What are you doing to prepare yourself to be ready for your chance?
"Learn to listen. Opportunity could be knocking at your door very softly." Frank Tyger
(nationally published editorial cartoonist, columnist and humorist for the Trenton Times)
• How long have you waited for your chance?
"If opportunity doesn't knock, build a door." Milton Berle (slapstick comedian)
• How will you know when it's your turn and what will you do about it?
"What is opportunity, and when does it knock? It never knocks. You can wait a whole
lifetime, listening, hoping, and you will hear no knocking. None at all. You are opportunity,
and you must knock on the door leading to your destiny. You prepare yourself to
recognize opportunity, to pursue and seize opportunity as you develop the strength of
your personality, and build a self-image with which you are able to live / with your self-
respect alive and growing." Maxwell Maltz (U.S. plastic surgeon, motivational author,
and creator of the Psycho-cybernetics, 1927-2003)
Of all of these quotes, I feel the simplest was the strongest. Uncle Milty seems to make it
very clear—build the door. But why stop there? Add a doorbell, welcome mat, and a video
monitor. As far as that goes, why not a doorman, a watchdog and a tangle of bells and tin
cans at your front step. Like a Boy Scout, be prepared, have a strong plan and know what
path you want to take. But most of all don't wait for opportunity to knock, because as
Maxwell Maltz states, it never knocks—only you do. Find your door, knock, and most
important of all, don't wait for an answer, open up the door to your destiny and march right
in. Only you have the power to make things happen for you. And as that swooshy shoe
company states, "Just Do It".
tribgroup.com
OPPORTUNITY
IS KNOCKING,
ARE YOU READY
TO ANSWER?
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