Retail Observer

RETAILOBSERVER.COM AUGUST 2025 22 W ith a legacy that spans over four decades, Prokan Grills has long been synonymous with durability, expert craftsmanship, and timeless outdoor cooking. Founded in 1977 by Jeffery with a simple mission – to build barbecue grills he could proudly share with family, friends, and everyday grillers – the brand has grown into a household name in outdoor kitchens, trusted by homeowners and professionals alike. "We realized they were more than just cooking appliances," according to the brand. "They became the heart of special occasions and meaningful time shared with loved ones and the community." BUILT TO LAST, DESIGNED TO CONNECT Prokan's commitment to longevity is foundational. Each product is crafted to withstand the test of time – and the elements – while delivering exceptional performance. The company emphasizes responsible manufacturing, requiring tier-1 suppliers to meet ISO 9001 and ISO 14001 certifications for quality and environmental standards. Every Prokan grill is meant to serve not just meals, but generations. They're designed to become heirlooms – passed down from one outdoor chef to the next – while reducing waste and unnecessary replacement cycles. THE INFINITY ARGENTINE GRILL SERIES: A BOLD STEP FORWARD Argentinian grills are traditionally fueled by wood or charcoal. While wood requires more effort, it offers a deeply satisfying, soul- stirring cooking experience – and both fuels infuse your food with a rich, smoky flavor. Cooking over natural wood embers not only enhances the taste but also brings an original touch to your Asado tradition. Prokan's latest launch, the Infinity Argentine Grill Series, represents the brand's dedication to both tradition and innovation. This collection brings the passion and technique of Argentine Asado to modern outdoor kitchens, in three distinct formats: 1. European Ledge Infinity Argentine BBQ Grill Island: This top tier model blends the island grill format with classic Argentine grilling – complete with stainless steel, fire brick insulation, and the brasero setup. 2. Infinity Argentine Charcoal & Wood Grill Cart: Made from premium #304 stainless steel, it features an adjustable V-groove grate, fire-brick lining, and an authentic brasero for precision control. Includes hooks, tools, and cover. 3. 36" Infinity Argentine Charcoal & Wood Built-In Grill: Designed for custom outdoor kitchen installations, this variant delivers all the core Argentine grilling features in a built-in form factor – ideal for seamless integration. AUTHENTIC FIRE COOKING, REIMAGINED At the heart of each model lies the traditional brasero, a firebox used to burn wood or charcoal and then move glowing embers beneath the grill. The V-groove grate channels away fat, reducing flare-ups and producing that unmistakable Asado sear. Add in adjustable grill heights and fire-brick insulation, and users gain masterful control over temperature and cook style. Each Infinity Argentine Grill arrives with a robust accessory kit: shovel, poker, grate cleaning tool, cover, and the S hooks necessary for hanging meat. The fire brick insulation cuts fuel usage and helps regulate temperature – all wrapped in stainless steel that resists rust for years to come. But these grills do more than just perform – they evoke emotion. Whether it's the sizzle of meat over open flame or the aroma of slow- roasted vegetables, Prokan's Infinity Argentine series invites a return to primal, joyful cooking. WHY INDUSTRY PROFESSIONALS SHOULD CARE With its elevated materials, precision engineering, and cultural authenticity, the Infinity Argentine Grill series raises the bar for commercial-quality outdoor products. Whether it's for premium residential kitchens or high-end hospitality projects, these models deliver visual impact and superior performance. Their scalable product line – from sleek built-ins to expansive island units – makes them ideal for designers, specifiers, and outdoor living professionals to bring warmth, craft, and culture into every backyard and every gathering. A BRAND THAT HONORS ITS ROOTS "We believe it's not just about making products, but doing so in a responsible way," the team says – and it shows. From sourcing to sustainability, every decision reflects their purpose: to spread more happiness, and more connections through food. Visit www.prokangrills.com for more information. PROKAN GRILLS: QUALITY, DURABILITY, INNOVATION M A N U F A C T U R E R [ N O T E S ] RO

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