RETAILOBSERVER.COM AUGUST 2025
4
AUGUST 2025, VOLUME 36, ISSUE 8
CELEBRATING OUR 35
TH
YEAR
AS THE RETAIL OBSERVER
THE RETAIL
PUBLISHER/MANAGING EDITOR
ELIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
STEVEN MORRIS
SCOTT PEARCE
JOHN TSCHOHL
LIBBY WAGNER
DEADLINE FOR OCT. 2025 ISSUE:
SEPT. 1, 2025
THE RETAIL OBSERVER
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Eliana Barriga
eliana@retailobserver.com
So get playful and have some fun!
Elle's View As I See It
I
t's summertime, and time to nail down those last minute summer
plans. Travel, concerts, sailing lessons, family gatherings, some BBQ
and pool time.
Maybe this is the year for you to take that vacation of a lifetime you
have been dreaming about–relaxing, unwinding and having a little fun!
What are you going to do to take care of YOU? Remember, it's all about
the journey–more than the destination, as they say. Are you on your
journey or standing on the sidelines watching the game of life? Are you
living your life to the fullest? Are you nurturing your heart by spending
time with the ones that mean the most to you? I invite you again, to stop
and think a little bit more about your personal priorities.
Check out the vacation habits of the Europeans! Many take a month
off in the summer together as a family and travel to the coast to enjoy
the fresh sea air and downtime to recharge and refresh–taking time to
walk on the beach, soak in mineral springs, and enjoy the pampering
menus at the many spas to rejuvenate their body, mind and soul. In
doing so, our perspectives change, our energy strengthens, and our
bodies take the needed rest to continue on our journey of life. Only
when we take care of ourselves can we nurture our families as well as
our businesses. We return with clarity and a renewed vision.
So, summer is for fun! Swimming, sun, sports and travel, food and
family–you get the picture. So bring it to your store. We all want to feel
good and have fun along the way. Remember, your clients and
customers can be just as stressed as you are. What if you could make
it feel like a mini-vacation when they come to your store? You could
theme your weekends, play some carnival games with little giveaways.
People like to win something! Enter them into a monthly drawing for a
really cool prize like dinner for 2 at a local restaurant, a weekend
getaway, tickets to a sporting event or even a cruise. Feel good, word of
mouth advertising doesn't get much better than that!
SUMMER DAYS
ARE WINDING DOWN
