Retail Observer

JUNE 2025 RETAILOBSERVER.COM 31 missing key details, it's difficult to give a high score on those segments specifically on the score sheet – even if the photos are stunning. These should be easy areas to score high in, and you do not want to give away points. If I could give one piece of advice to future entrants, it's this: Treat your design statement and plans like your backstage pass." Cailin Thelen focuses on uncluttered plans, clear dimensions, safety, staged photos with close-ups, concise design statements with bullet points, and introductions that add personality. "Safety in design – think water closets with pocket or outswing doors, shower controls at shower entrances, and ranges flanked with open counter space as a starting place," Thelen said. "I also like nicely staged photos, but especially with close-ups of specialties or materials. Design statements should be concise with bullet points and a short introduction that gives the project and designer/ client relationship personality. NKBA's recommended elements are also a foolproof system for showcasing your project – even if it's not for an NKBA competition. They are: Objectives, Design Challenges along with the Solutions, and Special Features. Don't hide the highlights in a block of words." KEY TAKEAWAYS FOR ENTRANTS To increase their chances of success, entrants should keep the following in mind: • Pay attention to detail Every aspect, from photography to design statements and plans, matters. Ensure that all graphics meet NKBA standards, including accurate dimensions and centerline strings. • Follow NKBA guidelines Adherence to guidelines is crucial, especially regarding safety, lighting, aisle widths, and vent hood sizes. Thoroughly review and follow the NKBA Planning Guidelines. • Provide clear documentation Ensure that plans are clear, dimensions are accurate, and design statements are concise and informative. Treat your design statement and plans like a "backstage pass." Include detailed descriptions, appliance/product lists, and "before" plans/photos for remodels. • Don't neglect Graphics Triple-check that graphics meet full NKBA standards. Pay atten- tion to accurate graphics and dimensions, as even a single point deduction can be detrimental. • Highlight special features Showcase unique elements and materials with close-up photos. • Focus on safety Design for safety, including clearances, landing zones, and proper lighting. • Seek feedback Understand that judge comments are invaluable for improvement. • Craft a compelling narrative Write a clear and well-organized design statement that aligns with the plans and showcases the project's intent. • Capture high-quality photos Submit both natural light and lit photos, ensuring that lighting is accurately represented. Avoid Photoshopping-out recessed lights. • Showcase creativity and functionality Design spaces that are innovative, practical, and built to last. The NKBA Design Competition is a rigorous process that demands excellence in every facet of design. By understanding the judging criteria, insights from the judges, and incorporating these tips, future entrants can better prepare and present their work, significantly enhancing their chances of success. To learn more about the NKBA | KBIS's Kitchen and Bath Design Competition please visit NKBA.org. RO

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