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40 | The Jewelr y Book Trade shows provide valuable opportunities, but they also present security risks. Proper planning and vigilance can help safeguard your merchandise before, during, and after the event. j m i n s u r e . c o m Jewelry Trade Show Security: Safeguarding Merchandise During All Stages of Event Season Take on Trade Show Season Worry-Free With careful preparation and vigilance, you can focus on networking and showcasing your work while keeping your merchandise safe. Reach out to our experts at assetprotection@jminsure.com for recommendations specific to your  operation and visit us online for more about protecting your business. Before the Show A secure trade show experience starts well before you arrive. Taking the right precautions early can help prevent security risks. TRAVEL PLANNING n Only share your travel itinerary with trusted associates. n Promote your brand on social media without revealing travel dates, hotel, or merchandise details. n Check if your hotel offers secure vault storage for valuables. COVERAGE & SECURITY AWARENESS n Review your insurance policy to ensure it covers all risks, including shipping and on-site protection. n Stay updated on security threats by subscribing to bulletins from outlets like Jewelers Security Alliance. SECURE SHIPPING & TRANSPORT n Use armored couriers and always declare the full value of your merchandise. n If traveling with valuables, hire a security professional for added protection. STAFF PREPAREDNESS n Train employees on security best practices before the event. n Regularly review security practices and safety measures before the show. During the Show Once the show begins, constant vigilance is necessary. High-value merchandise and heavy foot traffic make trade shows a  prime target for theft. BOOTH SECURITY n Always have staff present at the booth to avoid voiding insurance coverage. n Assign at least two employees for setup, teardown, and daily operations. n Show only one item at a time and keep all other merchandise in locked cases. INVENTORY MANAGEMENT n Check and document inventory upon arrival and at least three times a day. n Report any suspicious activity immediately. n Use secure payment methods and verify customer identities for all transactions. END-OF-DAY SECURITY n Conduct a final inventory check before  closing each day. n Use an armored courier for unsold merchandise. n Remove badges before leaving the venue and have security accompany you if wearing valuables. Aer the Show Even after the event ends, security remains important. Proper packing and transportation help ensure a safe return. PACKING & SHIPPING n Complete a final inventory check before  packing. n Use an armored service to transport unsold merchandise. n Ship sold items directly to customers to minimize risk. n Avoid carrying branded bags or cases that attract attention.

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