Look Book

22 | The Jewelr y Book B Y T H E T I M E YO U R E A D T H I S , spring will most definitely have sprung, so welcome to TJB's Spring 2025 issue! Excitement is brewing as the industry prepares to descend once more upon Las Vegas for e COUTURE Show and the Las Vegas Antique Jewelry & Watch Show (both returning to Wynn Las Vegas, June 05 – 08), as well as the AGTA GemFair and JCK (now at Venetian Expo, June 05 – 09 and June 06 – 09, respectively). Speaking of spring, my Current Obsession, "Florals for Spring? Absolutely!" (p. 42) features a veritable bouquet of floral-themed jewels; while in this issue's Wearable Prozac I profile master jeweler and goldsmith, Victor Velyan, who combines his love of unique minerals and gems with his gorgeous proprietary patinas to create jewels that are at once timeless and collectable, in "Victor Velyan: Cuffs & Patinas & Textures! Oh My!" (p. 36). ere's a cool spread featuring some of the exciting new designers appearing in the Design Atelier at COUTURE (p. 48). And don't miss Retail Focus, where Peter Smith discusses essential strategies to focus on that contribute to the health of your business during times of market uncertainty, in "In a World of Chaos, Control the Controllables." Enjoy the issue, safe travels, and I'll see y'all in fabulous Las Vegas! Michael Shulman, Executive Editor T h e J e w e l r y B o o k m i c h a e l s h u l m a N E D I T O R ' S L E T T E R C O N T R I B U T O R S & S T A F F K A R A A DA NALIA N CREATIVE DIRECTOR As owner of Acme Graphics and a veteran of the Bay Area graphics scene, Kara craves tackling projects that are a feast to the eyes ... from her hands-on experience in the culinary arts to the visual appeal of jewelry. Her clean style and passion for typography are recognizable in designs that communicate, entice and inspire. KYLIE A DA NALIA N SOCIAL MEDIA DIRECTOR What appeals to Kylie when it comes to jewelry is simply … everything. When she's not leading the marketing of specialty foods and coffees, she is teaming up with her aunt Kara, snapping photos that highlight her love of distinctive jewelry for social media. A rising star in the industry, Kylie secretly dreams of designing her own jewelry line. GAIL MELIKIA N SENIOR WRITER & EDITOR Finding the perfect words to market luxury goods is second nature to Gail. As an LA-based creative executive, her career has spanned the floral and beauty industries, giving her a unique insight that blends knowledge with emotion. As TJB's newest writer/ marketing pro, she's thrilled to work for a publication that defines beauty on every page. PETER SMITH Peter Smith teaches Sales Training Masterclasses and Hiring Workshops in retail stores, and serves as a consultant to jewelry suppliers, brands, and retailers. He is the author of three books (Hiring Squirrels, Sell Something and e Sales Minute) and a columnist for e Jewelry Book and National Jeweler. He has more than 40-years in leadership positions in the industry including companies such as Memoire, Hearts On Fire, VIBHOR and Tiffany & Co.

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