RETAILOBSERVER.COM MAY 2025
4
Eliana Barriga
eliana@retailobserver.com
Here's to recharging,
MAY 2025, VOLUME 36, ISSUE 5
CELEBRATING OUR 35
TH
YEAR
AS THE RETAIL OBSERVER
Elle's View As I See It
R
esilience is that enduring personal quality that allows some people to
be knocked down by life yet come back stronger than before. Instead
of letting difficulties overwhelm them and rob them of their strength
and determination, they find a way to rise from the ashes and face life's
challenges once again, recharged, and ready for the next round. Resilient
people are blessed with a positive outlook, enabling them to change course
midstream and to keep calm and carry on.
Resilience is how you recharge, not how you endure! It is the capacity to
recover quickly from difficulties. We need to realize that the problem is not
in our hectic schedules, but in our misinterpretation of what it means to be
resilient. We often take a "tough it out" mindset to resilience; to reach for
just a little bit more, like an athlete running just one more lap, a college
student studying a few extra hours beyond midnight, or working a few more
late-night hours to wrap up a work project. We think that the longer we
tough it out, the tougher we become and the more successful we will be.
However, this entire concept is completely inaccurate. Overworking to
exhaustion is the opposite of resilience. Investing so much time and effort to
work impairs other important areas of our lives. The resulting impact of
pushing ourselves past the limit renders the brain unable to restore and
sustain our well-being. Our brains need as much rest as our bodies do.
To build resilience, first start by strategically pausing. Give yourself the
resources to truly be tough by creating internal and external recovery
periods. The very lack of a recovery period is crippling our ability to be
resilient and successful. In the end, we will all be more productive and
sustainable people if we take the time to pause. To REST. Allow yourself a
reset to perform at your best level and increase your resilience.
THE RETAIL
RESILIENCE:
BOUNCING BACK
FROM LIFE'S BUMPS
PUBLISHER/MANAGING EDITOR
ELIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
STEVEN MORRIS
SCOTT PEARCE
JOHN TSCHOHL
LIBBY WAGNER
DEADLINE FOR JULY 2025 ISSUE:
JUNE 1, 2025
THE RETAIL OBSERVER
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