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OUR PATH TO SUCCESS – THE GIFT CHART
P
ennington & Company's experience with over 1,000 collegiate organizations, raising more than $1.25
billion in support of Greek life, shows that the top 10 gifts usually make up over half of a successful capital
campaign, while the top 20% of donors will make up 80% of the funds contributed. This gift chart provides an
overview of the gifts needed for a campaign of this magnitude to be successful.
LEADERSHIP GIFTS
MAJOR GIFTS
PUBLIC PHASE GIFTS
20%
TOP
80%
5 $50,000 $10,000 $250,000
15 $25,000 $5,000 $375,000
25 $10,000 $2,000 $250,000
50 $5,000 $1,000 $250,000
200 Up to $2,500 Varies $275,000
TOTAL GIFTS
305
CUMULATIVE TOTAL
$3,000,000
GIFTS
NEEDED
GIFT
SIZE
PER YEAR
OVER FIVE YEARS
RANGE TOTAL
1 $500,000 $100,000 $500,000
2 $250,000 $50,000 $500,000
3 $100,000 $20,000 $300,000
4 $75,000 $15,000 $300,000
GOAL $3 MILLION
TOTAL ACTIVE ALUMNI 1,372
TOTAL LOST ALUMNI 292
ALUMNI PARTICIPATION 22%
