RETAILOBSERVER.COM FEBRUARY 2025
4
Eliana Barriga
eliana@retailobserver.com
Embrace change,
FEBRUARY 2025, VOLUME 36, ISSUE 2
CELEBRATING OUR 35
TH
YEAR
AS THE RETAIL OBSERVER
Elle's View As I See It
I
've had the pleasure of meeting and getting to know many of you over the
years. I know some who are still gung-ho and driven to navigate through
the changing times and find new ways to grow their businesses and
others who long ago lost their passion for what they do.
But I say, what's love got to do with it? Yes, ultimately love for your work
is very important to your overall well-being and quality of life. But it's not the
feeling of love that will drive you to work 80 plus hours a week to get a new
business venture up and running or come up with creative ways to keep it
going when sales are low, really low and the industry is bleak. During these
times, it's a choice to continue pushing on through with the understanding
that change — one way or the other — is inevitable. But if you remain adapt-
able, have a clear vision and plan in place and stick to it, you will eventually
find yourself enjoying the benefits of business ownership and once again in
love with what you do.
I've found that those who seek to feel in love with their businesses most
of the time are the ones who end up broken and defeated. They are now
stuck in a rut because they made impulsive choices based on what they
loved. Instead, it would have been wise for them to have made smart
decisions by ensuring that their plan covered all of the things that they don't
necessary like to do or talk about, but are necessary for running a successful
business.
This goes for almost everything in our lives that we say we "love" -
parenthood, marriage, friendships, health, hobbies… We don't always have
that loving feeling, but we stay committed to these things. We spend the
time to nurture and work on them which is why we reap the rewards of what
we all call love.
THE RETAIL
WHAT'S LOVE
GOT TO DO WITH IT?
PUBLISHER/MANAGING EDITOR
ELIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
SAM ABDELNOUR
SARAH BROWN
STEVEN MORRIS
JOHN TSCHOHL
LIBBY WAGNER
DEADLINE FOR APR. 2025 ISSUE:
MAR. 1, 2025
THE RETAIL OBSERVER
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