Look Book

10 | The Jewelr y Book Synergy of EXPERTISE O F F E R I N G F I N E J E W E L R Y B R A N D S A N D R E TA I L E R S A N U N C O M P R O M I S I N G L U X U R Y B R A N D M A R K E T I N G V I S I O N . Alison Goudreault Creative Director Joseph Padulo Creative Officer-Emeritus Nicole Bromstead The Jewelry Book Publisher, Sales Management contact nicole@thejewelrybook.com 707.481.0146 C O - O P M A R K E T I N G C U S T O M C ATA L O G S S O C I A L M E D I A T E L E V I S I O N W E B D E S I G N B I G B R A N D C R E AT I V E 16 PUBLISHER'S LETTER by Nicole Bromstad 20 EDITOR'S LETTER by Michael Shulman 22 WEAR ABLE PROZAC For Future Reference: Making a Statement with Estate Jewelry and Watches | by Michael Shulman 24 CONTRIBUTORS & STAFF 26 PLATINUM GUILD INTER NATIONAL Platinum Showcase 34 MAR KETING WITH HEIDI & DANIELLE Cultivating Collectors: A Recipe for Success | by Heidi Cook & Danielle Barber 36 INSTANT STYLE Winter Picks | by Nicole Bromstad 40 R ETAIL Q&A Schwanke-Kasten Jewelers | by Nicole Bromstad 42 TJB SPOTLIGHT Joe Padulo: Innovator. Visionary. Advertising Alchemist. | by Gail Melikian 46 CURR ENT OBSESSION Luscious Orange Gemstones | by Michael Shulman 50 R ETAIL COR NER Retail in a Nutshell | by Peter Smith 52 DAZZLE Charmed Life | by Danielle Barber C O N T R I B U T O R S Editorial: Danielle Barber, Heidi Cook, Gail Melikian,, Peter Smith Social Media: Kylie Adanalian No editorial or photography may be reproduced in any way— in print, internet or otherwise—without the written consent of Bromstad Communications LLC. P.O. Box 386, Glen Ellen, CA 95442 | (707) 481-0146 Table of Contents O N T H E C O V E R : o m i p r i v é P U B L I S H E R Nicole Bromstad E X E C U T I V E E D I T O R Michael Shulman C R E A T I V E D I R E C T O R Kara Adanalian

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