Look Book

44 | The Jewelr y Book B EST O F TH E B EST In 2015, Joe saw an opportunity in the exclusive market for colored diamonds, and built another co-op group called the One and Only One®. He sought the crème de la crème of luxury market creatives to produce imagery that was previously unattainable, then he copyrighted the concept. Perhaps nothing speaks more to these best-of-the-best collaborations than Joe's work for Assael in the lush "Elegance with Attitude" campaign for the house's exquisite pearls and coral, for which he tapped the creative talents of Goudreault to visualize the dreamy scenarios and oversee art direction; renowned jewelry historian and author, Vivienne Becker, to write the poetic and descriptive campaign copy; and famed Parisian fashion and beauty photographer, David Benoliel, to capture both the elegance and the attitude that the campaign required. As Assael's former SVP and Creative Director Peggy Grosz explains, "Joe didn't stop refining our goals, message and campaign until it all spoke to the heart of the matter. He's one of those rare, talented and bold professionals who settles for nothing less than accomplishing magic." TH E V I S I O N CO NTI N U ES . . . Today, the new merger of I See Ideas/Privé Media will bring a greater offering of PR, and both digital and traditional media packages to the fine jewelry industry while honoring Joe's legacy with his elevated level of taste. Joe will closely oversee the transition as Creative Officer Emeritus, continuing to influence decisions. e merger will also provide Joe with the ability to balance his career with happy days that include summers at his son's farm in Vermont and winters in Florida, where he looks forward to spending more time with his wife of 52 years, Lorraine, and their two sons and four grandchildren. As always, the Padulo vision will shine brightly..

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