Look Book

42 | The Jewelr y Book TH E RE'S SI M PLY NO M ISTAKI NG the artistry of fine jewelry marketing legend Joe Padulo. Advertising with the Padulo imprimatur is distinctive and dazzling ... captivating the eye with pizzazz and panache ... always giving the reader an extra something to admire in the drape of a pearl strand or a precious jewel set off by dramatic shadow. With the recent news of Joe's retirement as President/CCO and Chief Strategist of Padulo Privé, it was a tremendous honor that The Jewelry Book be given the opportunity to celebrate some of his life's work which has brought millions in revenue specifically to jewelry business owners, manufacturers and artists with his breakthrough marketing. "Fashion, networking, people, lifestyle ... and art. His journey has been unique as a collector with taste ... an influencer before there were influencers," shared Alison Goudreault, Creative Director for Padulo Privé since 2009, and Founder of I See Ideas, the branding agency poised to carry on the Padulo mantle. O R I G I N S How did Joe's career as a tastemaker get started? With a song. ree of them, in fact. Joe's celebrity began in his birthplace of Montreal, where in 1958 he started a singing career as a teen, releasing three successful singles under the name Dean Morgan. is led to directing promotional events for premier Canadian department store, Eaton's; which evolved to managing television and radio productions, as well as fashion shows for high fashion retail clients such as Robinson's and Hudson's Bay. He began working with many top models while orchestrating a number of red-carpet extravaganzas—including runway shows and presentations for such premier maisons as Yves Saint Laurent, Givenchy, and Kenzo—taking him to the U.S., Europe, Japan, and Hong Kong. by Gail Melikian Joe Padulo: Innovator. Visionary. Advertising Alchemist. T J B S P O T L I G H T

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