Retail Observer

January 2025

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JANUARY 2025 18 More new options include a 12" traditional rainhead or 12" contemporary rainhead along with contemporary handwand, plunger-style adjustable shower head (with 45-degree shower arm), 24" handshower slide bar, 10" spout extension to lower it to footwash level, ceiling support, and an alternate handwand hook that clamps onto the shower body instead of mounting to the wall. WaterBridge showers offer a unique industrial style look with the feel of rustic raw materials welded together to beautiful effect. Numerous options allow for complete customization for interior or exterior showers. Showers are available in multiple combinations and accessory options. "Our WaterBridge Collection gets its highly adaptive custom options from the nature of simple plumbing parts. The exposed showers not only offer a unique look, they provide the opportunity to make that look truly your own by mixing and matching elements, styles, and finishes," said Erik Ambjor, Sonoma Forge President. "The combinations are nearly endless, offering the perfect conversation piece to elevate modern homes." The showers are available in Rustic Nickel, Rustic Copper, Satin Nickel, Oil-Rubbed Bronze, and Matte Black finishes, as well as many others on a special-order basis. They are forged in USA. Please call 1-800-330-5553 or visit www.sonomaforge.com for more information about Sonoma Forge. ISENBERG FAUCETS ANNOUNCES BRAND RESTRUCTURE AND EXPANSION INTO GLOBAL MARKETS Isenberg Faucets announces a strategic change to its brand and corporate structure. The award-winning designer and distributor of luxury plumbing fixtures is now Isenberg by FLUSSO, a move which will position FLUSSO as the parent company with an expanded focus on global markets and Isenberg as the lead brand. This change is effective immediately and will be displayed across all corporate communications, marketing, and social media platforms. Although the name has changed, all the best aspects of the Isenberg company remain the same – the same owners, same location, same amazing products, and the same dedicated employees providing a great customer sales experience. Isenberg by FLUSSO continues the brand's long-standing commitment to creating the finest quality contemporary and transitional plumbing fixtures for the kitchen and bathroom. Their beautiful collections encompass a wide range of styles and are fully complete to allow for the creation of a truly cohesive design space. As the company expands globally, they look forward to pursuing growth opportunities in Europe and India, as well as exploring new product categories beyond plumbing fixtures within the general building material industry. As always, Isenberg maintains its standards for excellent customer service, a highly efficient supply chain with streamlined shipping and distribution capabilities, and a "Wallet to Water" methodology that produces impeccable quality at reasonable prices. Visit www.Isenbergfaucets.com for more information about Isenberg by FLUSSO. I N D U S T R Y [ N E W S ] RO

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