DECEMBER 2024 RETAILOBSERVER.COM
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he 100th anniversary edition of IFA attracted more than 215,000 visitors from 138 countries –
including more than 133,000 trade visitors – who came to Berlin to see the latest products
and trends in consumer electronics and home appliances. German Chancellor Olaf Scholz
opened IFA 100 at the Gala event, followed by an opening tour to see the latest innovations
across all sectors.
Along with the more than 150 speakers this year, several keynotes stood out. Dr. Reinhard
Zinkann, executive director and co-proprietor of the Miele Group, discussed how white goods
can become part of the circular economy. Mark Barrocas, CEO of SharkNinja, spoke about the
innovation engine powering his business. Dr. Karsten Wildberger, CEO of MediaMarktSaturn,
explored "AI, Connectivity, Gaming and Content Creation." And acclaimed singer, actress, and
philanthropist Nicole Scherzinger discussed how technology and social media keep changing
music, entertainment, philanthropy and advocacy.
IFA
100
TH
ANNIVERSARY
Artificial Intelligence, Sustainability and Digital
Health were among the big themes of IFA 2024
M o r e t h a n 1, 8 0 0 e x h i b i t o r s c a m e t o t h e 10 0 t h
a n n i v e r s a r y e d i t i o n o f I FA t o s h o w c u t t i n g - e d g e
i n n o v a t i o n i n c o n s u m e r e l e c t r o n i c s & h o m e a p p l i a n c e s
