Retail Observer

DECEMBER 2024 RETAILOBSERVER.COM 13 Designers can access the Northstar and Elmira collections through the 2020 Design Cloud's 3D CAD catalog. To explore Elmira's original colors, or to inquire about custom color options, please visit www.elmirastoveworks.com or call 800-295-8498. MIELE NAMES CATHERINE GRAYSON-ROPER AS VICE PRESIDENT OF MARKETING FOR THE UNITED STATES AND MEXICO Position will oversee and direct the company's consumer marketing including advertising, market research, category management, and internal and external communications Miele, the world's largest family-owned premium appliance manufacturer, is pleased to announce the appointment of Catherine Grayson-Roper as vice president of marketing for the U.S. and Mexico, effective September 16, 2024. She will be responsible for all marketing communications to support and aid in driving profitable growth and relevance for the brand and product portfolio. Mrs. Grayson-Roper will join the Miele U.S. and Mexico Leadership Team and will report to Søren Rye, president and chief executive officer of Miele USA and Mexico. "With our rich heritage, superior craftsmanship, and cutting-edge innovation, Miele is on target to be the most desirable premium home appliance brand," Søren Rye said. "I am confident that Catherine's extensive background in marketing to both B2B and B2C audiences will escalate our brand to the next level by engaging our current consumers as well as the next generation." Mrs. Grayson-Roper joins Miele from MillerKnoll, a company focused on leading luxury home furnishings. At MillerKnoll she was responsible for developing and implementing global retail marketing capabilities for brands such as Herman Miller, Knoll, and Design within Reach. Prior to MillerKnoll, Mrs. Grayson-Roper led marketing for major brands such as Delta Faucet, Bed Bath & Beyond, and Johnson & Johnson. "Miele has a 125-year history of successfully bringing new products to the market, and I am honored to play a key role in scaling the company's legacy for exponential growth," Grayson- Roper said. "I look forward to bringing my marketing and industry analytics expertise and working with the entire Miele organization, particularly sales, to drive a compelling brand image and superior consumer experience." Visit www. MieleUSA.com to learn more. PINNACLE SALES GROUP APPOINTED AS DISTRIBUTOR FOR U-LINE AND MARVEL RESIDENTIAL PRODUCTS ON THE EAST COAST AND MIDWEST EFFECTIVE JANUARY 1, 2025 Pinnacle Sales Group, a leader in luxury appliance distribution, announced a new partnership with U-Line and Marvel, two distinguished brands in premium undercounter refrigeration and ice-making solutions. Beginning January 1, 2025, Pinnacle will serve as appointed distributor for U-Line and Marvel residential products across the East Coast and Midwest, broadening access to these exceptional brands with enhanced service and support. Founded in 1980, Pinnacle Sales Group has a rich history providing sales, marketing, and distribution support for leading kitchen and outdoor brands across the U.S. The new partnership with U-Line and Marvel allows Pinnacle to expand its commitment to exceptional design and functionality, aligning perfectly with its legacy of excellence while providing a broader offering of undercounter solutions to customers, dealers, influencers and builders. "We are pleased to partner with Pinnacle Sales Group, whose longstanding dedication to quality and service aligns with our mission to bring the best in undercounter solutions to our customers," said Andy Doberstein, group president, Middleby Refrigeration. "Together, we're excited to build on the foundation in these regions, bringing our innovative designs to even more customers." U-Line and Marvel together will give industry partners access to a broad offering of undercounter products, including indoor, outdoor, ADA height, marine applications, and ice machines. "We are incredibly excited to expand our product offerings with the addition of U-Line and Marvel," said Andrew Savant, president of Pinnacle Sales Group. "By bringing these two great brands under one roof, we will be able to offer our partners a wide range of undercounter refrigeration and ice solutions that span a comprehensive selection of price points and sizes, including 15", 18", 24," and 36" width products for any design application. Our team is committed to delivering premium service and in-dept product knowledge to make every interaction with these brands a first-class experience." Visit www.pinnaclesalesgroup.com for more information.

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