P
ennington & Company's experience with over 1,000 collegiate organizations, raising over $1.1 billion in support of Greek
life, shows that the top 10 gifts usually make up half of a successful capital campaign, while the top 20% of donors
will make up 80% of the funds contributed. This gift chart provides an overview of the gifts needed for a campaign of this
magnitude to be successful.
LEADERSHIP GIFTS
10 $25,000 $5,000 $250,000
15 $15,000 $3,000 $225,000
20 $10,000 $2,000 $200,000
40 $5,000 $1,000 $200,000
PUBLIC PHASE GIFTS
20%
TOTAL GIFTS
233
CUMULATIVE TOTAL
$2,000,000
GIFTS NEEDED GIFT SIZE PER YEAR RANGE TOTAL
OVER FIVE YEARS
GOAL $2 MILLION
TOTAL ACTIVE ALUMNI 1,154
TOTAL LOST ALUMNI 314
PROJECTED ALUMNI PARTICIPATION 20%
1 $250,000 $50,000 $250,000
2 $150,000 $30,000 $300,000
3 $100,000 $20,000 $300,000
4 $50,000 $10,000 $200,000
80%
138 Up to $2,500 Varies $75,000
MAJOR GIFTS
OREGON BETA CHAPTER | PAGE 11
OUR PATH TO SUCCESS – THE GIFT CHART
LEADERSHIP GIFTS
MAJOR GIFTS
